Pandora Expands Uber Driver App Integration To Riders

Rick Gleave, Director of Business Development, Pandora Radio Australia & New Zealand. (photo: Dianne Engesser/Narrative Post)

Less than two months ago, Pandora announced a partnership with Uber to integrate Pandora into the Uber driver app, giving drivers a simple and seamless way to discover new music and enjoy their favourite stations. In that short period of time since launch, Uber drivers have already played more than 60 million songsthrough Pandora.

Today, they’ve launched the next stage in this partnership by bringing the power of Pandora into the Uber rider app.

Like Uber drivers, Uber riders across the US, Australia and New Zealand are now able to personalise their journey with their favourite tunes. Riders with a Pandora account can easily create stations, thumb songs, and discover new artists from the backseat of their Uber ride and listen via their driver’s car speakers.

Once a music-connected Uber driver is on their way, riders will see an option to choose their own music for their ride within the Uber app. If the driver is already listening to Pandora, riders can even see what they are playing.

Riders simply tap the music bar at the bottom of the screen when the Uber driver is on their way or during your trip to sign up or log into their existing Pandora account. Choose a station and the music will start playing.

“We’re thrilled to help elevate the Uber experience by making personalised music available at the touch of a button. Pandora is now delivering the perfect music experience for both Uber drivers and riders,” Pandora ANZ director of business development, Rick Gleave, said (pictured above).

“Our partnership with Uber has transformed the in-car listening experience. It’s been an outstanding success in just over two months, and the number of Uber drivers using Pandora’s great selection of music exceeding all expectations.

“Now, for the first time in Australia, riders can personalise their Uber trip with their own favourite Pandora stations and sit back and enjoy the ride with ad-free music. This extends our automotive strategy across Australia, reaching Pandora users wherever and whenever they are listening.”

 




Please login with linkedin to comment

'Home Away From Home’ ADMA Creative School

Latest News

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
  • Marketing

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role

DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
  • Technology

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed

Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]