Mr Smith Rebrands, Brings On Brendon Guthrie As Creative Partner

Mr Smith Rebrands, Brings On Brendon Guthrie As Creative Partner
Helene Nicol
By Helene Nicol



A flow of new skills into the business and the changing needs of its clients has seen Melbourne production house Mr Smith rebrand as a creative projects company.

Founding partner Craig MacLean said the new description was simply a reflection of the work Mr Smith is now involved in.

“It’s no secret things rarely start and end with a 30-second TVC these days. Whether our client’s an ad or a branding agency, a corporate or an NGO, the brief usually demands long form pieces and increasingly, creative input beyond that.

“It follows that we’ve attracted people with skills to make that happen over the last year or so, from established feature film writer and director Peter Carstairs to multi-media talent, Curtis Hill and now Brendon Guthrie, who’s joining us as a Creative Partner.”

Co-founder Helene Nicol agrees partnering with Guthrie is a necessary evolution of the four year old business.

“Craig and I have worked with Brendon in his roles as an agency writer, creative director and ECD, and he’s always struck me as someone committed to both his own craft and helping others develop theirs.

“As Craig said, we now at the point where we need a writer partner who can switch easily between commercial and non-commercial work and at the same time, add another layer of polish to everything we do. Brendon’s writing background in and out of advertising makes him an ideal fit for that – and us.”

Likewise for Guthrie, the Mr Smith partnership was a timely opportunity.

“Lots of things have changed in the advertising business during the 25 years I’ve been in and around it, but one thing’s remained a constant; an idea is only ever as good as the people who craft it into being.

“Craig and Helene founded Mr Smith on that principle and have backed it to the hilt ever since, so we’re getting together to grow the company on shared philosophical and practical ground.”

MacLean agrees, adding, “Our reason for being is simple and it’s one everybody at Mr Smith buys into: Make it happen.”

 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]