Twitter Partners Exclusively With #AmplifyLIVE

Twitter Partners Exclusively With #AmplifyLIVE

Twitter has officially signed on as exclusive social media partner of music festival AMPLIFY, with the hashtag #AmplifyLIVE.

This partnership will enable AMPLIFY to create amazing real-time experiences for the audience that will translate seamlessly online via the most connected social platform out there. It’s the ideal partnership for our artists too: they have a combined Twitter following of 8.5 million who will be on the edge of their seats awaiting AMPLIFY live tweets and selfies from their idols.

Chris Ledlin, of media partnerships at Twitter Australia, said: “The #AmplifyLIVE tour is a brilliant way for the connected generation to get closer to their favourite celebrity Twitter users. The live, public and conversational power of Twitter will help spread the reach of the #AmplifyLIVE tour to millions of users around the world and showcase the incredible variety of talent on the lineup.”

The partnership will see activations at AMPLIFY in each city. This will include a Vine360 Booth, commonly seen on the red carpet at VIP events like the ARIA Awards and the Logies, and Twitter Mirrors, to give talent and fans a completely unique perspective only to be experienced at AMPLIFY by all ticket holders.

“Every day there are a multitude of ‘only on Twitter’ moments on our platform, many of them featuring the stars of #AmplifyLIVE giving fans exclusive access they can’t get anywhere else. We can’t wait to be part of the tour to help fans get the ‘Twitter experience’ in person,” Ledlin added.

Geoff Jones, Nine Live CEO, said: “We are so excited to be touring this new event around Australia and connecting young fans with their favourite online personalities. I could not think of a more suitable social media partner for #AmplifyLIVE than the most connected social media platform in the country, Twitter Australia, and I look forward to seeing some cutting-edge activations realised throughout the tour.”

Tom Maynard, of Marquee Studios, said: “The engagement levels we’ve seen using Twitter have been nothing short of amazing, with an average of 12 per cent. We only launched last week and we’ve seen the #AmplifyLIVE hashtag trend number one globally and our Tweets garnering over 1.4 million impressions. Twitter has helped us go from 0 to 100 instantaneously and create a firehose of activity for the brand.”

 




Latest News

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]