Ensemble Recruits TV Whiz Andrew Garrick To Expand Content

Ensemble Recruits TV Whiz Andrew Garrick To Expand Content
Richard McGowan
By Richard McGowan



Creative agency Ensemble has hired Andrew Garrick to boost the agency’s capabilities in the creation and development of its content solutions.

“Andrew will be a key driver for us in demonstrating to clients the value and effectiveness of quality programming that engages audiences because of its entertainment value first, then brand message second,” said Ensemble CEO Justin Ricketts. “The paradigm around TVCs being the most effective platform to influence TV audiences is changing. Clients are looking to move to more innovative ways to engage audiences and content creation is becoming an increasingly important part of the marketing mix.”

Garrick is a highly accomplished comedy director, writer and development producer. He has undertaken major projects with Channels Seven and Ten, the ABC, SBS, MTV and BBC Worldwide. He has worked with leading independent production companies including Shine and Beyond and has a long list of commercial producing and directing credits.

Garrick said he was impressed with Ensemble’s results-oriented approach to content creation and the momentum that the agency has achieved in recent years.

“Ensemble and the wider IPG Mediabrands group have a vast array of clients who have a unique opportunity to talk directly with their consumers,” said Garrick. “Consumers are audiences – people hate being sold to, but do want to be entertained by cool stuff. Ensemble is uniquely placed to embrace that truth and make compelling, funny, exciting work that consumers actually want to watch and engage with.”

He added: “The past few years have shown that clients can create original content and seed it across their own digital platforms as well as third party media. Marketers can draw people closer to their brands with tailored content. I was told to say that line.”




Please login with linkedin to comment

Apps

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]