Sensis Launches Digital Agency, Found

Sensis Launches Digital Agency, Found
Kimberley Wiener
By Kimberley Wiener



Found is a complete end-to-end marketing solutions agency created to serve the needs of a range of Australian and international brands with a focus on providing strategic insights using data assets from the various Sensis-owned properties.

The agency, headquartered in Melbourne, will be led by executive general manager, Peter Barrie, who will join Sensis in October.  Mr Barrie was most recently managing director of MediaCom Melbourne, a role he held since February 2012.  Previous roles included CEO of Carat Australia and Full Circle Digital.  He began his career in print media advertising in the UK and Australia (Fairfax).

 

Sensis CEO, John Allan, said Found comprises of a highly skilled team of specialists from a variety of online disciplines, brought together by a shared passion for digital.

“We are really excited at what Found will be able to deliver to our customers. Through a combination of innovative technologies and actionable data, they will be able to choreograph meaningful campaigns that drive real, measurable results for our clients,” Mr Allan said.

“In such a competitive digital market many clients are increasingly looking to drive increased returns from their digital investment and gain a competitive edge.  Through Found’s access to the data assets of Sensis, we believe this puts Found in a truly unique position versus other digital agency offerings,” Mr Allan said.

“Found will be led by an accomplished industry leader.  Peter’s experience leading the local offices of two of the world’s most successful communications agencies, and his executive roles in newspapers, mean he is uniquely qualified to lead Found and build significant partnerships with our key clients,” Mr Allan said.

Mr Barrie said he’s looking forward to partnering Australian businesses to assist them to engage with customers across a number of digital platforms and channels.

“I’m excited to be a part of this venture. Sensis has invested heavily in this area and has built a solid foundation to provide the expertise to help Australian businesses in the evolving digital media market,” he said.




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