World Cup fever heats up
With the 2014 World Cup fast approaching it appears Aussies are getting up to speed on all things FIFA via their phone and social media.
According to the Interactive Advertising Bureau (IAB), we’re pulling out our smartphones for the soccer business.
Also keeping atop of the World Cup heat, the new Trending World Cup experience on Facebook is launching today with a character aptly named ‘The Ref’.
Check out the releases below. First up is Aussies reaching out for their mobiles when it comes to the world cup with 29% of Aussie respondents naming smartphones, tablets or desktops as their primary source of everything soccer.
Further below is extra info on the new Trending World Cup experience on Facebook which details what the experience is about and how to be involved.
Aussies pull out their smart phones for 2014 World Cup according to Global research from IAB
Sydney: 11th June 2014 — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau (IAB).
Querying sports enthusiasts from 11 markets including Australia, Brazil, China, Colombia, France, Ireland, Italy, Japan, Mexico, UK and USA, the survey found that 46 percent of Australians football fans intend to use their phones to follow the World Cup. This compares to the global average of 48 percent and is second only to TV in all markets surveyed. 29 percent of Australian respondents also named smartphone, tablets or desktops as their primary channel for watching and following the World Cup.
The study also found that while the primary channel for world cup viewing and content by Australians will be TV, 42 percent of Australian fans anticipate plan to use their mobile phones for game-related activities while watching the game on TV. By comparison the global average for dual-screening is expected to be 35 percent.
Additionally 17 percent of Australian respondents intend to follow the games on their mobile while watching something else and 15 percent intend to follow games on their mobile while listening to something else.
Alice Manners, CEO of IAB Australia commented: “It’s clear that smart phones will be front and centre for consumers at this year’s World Cup and this data highlights the synergies between TV and digital channels. As consumers move seamlessly between screens there are huge opportunities for marketers to target consumers with an effective and more efficient frequency across platforms.”
Other key findings from the research include:
- Australians are app crazy with 29 percent planning to download the official FIFA app versus 21 percent of global fans
- Australians are more likely to reside in the ‘real’ social world than their international peers with 42 percent of Australians planning to watch the game with others in bars and pubs and a further 22 percent “out and about” versus 31 and 18 percent respectively for global fans
- Social sharing is huge globally with 90 percent globally intending to share world cup content) but Australians are more likely than average to share on Facebook (51 percent versus 45 percent globally) and still want to share via SMS and MMS (38 percent versus 27 percent globally).
- 29 percent of Australians intend to share video content
- 36 percent of Australians indicate that they click or interact with ads to get more information about a product/service at least once a week –increasing to 54 percent for Australian football fanatics.
- 32 percent of Australians are willing to pay to watch full games live on different screens versus 26 percent globally
- 54 percent of global respondents will use TV as their primary channel for world cup viewing and content, with 30 percent using digital (phone, tablet, pc); and 12 percent through internet connected TV.
Trending World Cup on Facebook
Millions of football fans from around the world will join the conversation about the 2014 World Cup on Facebook. Sports are inherently social, and during major sporting events people come to Facebook to connect and engage with friends who are following the action, to cheer on their favourite teams and players, and to find out the latest scores and highlights.
For this year’s World Cup, we want to give people one great place to experience the action in real-time. To celebrate we are launching Trending World Cup — a dedicated hub for fans on Facebook to follow the tournament as it unfolds.
Trending World Cup on Facebook includes:
- The latest scores and highlights from the matches
- A special feed with real-time posts from friends and updates from relevant players and teams
- An interactive map that shows where fans of some of the top players are located around the world
In addition, starting Thursday, you can share the specific match you’re watching during the World Cup — just tap the smiley icon before you share a post and select “watching.”
Over the course of the tournament, you can find Trending World Cup by visiting www.facebook.com/worldcup, and if you are in the US, UK, India, Canada, or Australia, you can also get there by clicking on “World Cup” in the Trending section on the right-hand side of your News Feed. If your friends share that they are watching a specific match, you can also get to Trending World Cup by clicking on the match in their post.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.