65 Per Cent Of Aussie Business Leaders Not Ready To Adopt Mobile, AI Or VR

65 Per Cent Of Aussie Business Leaders Not Ready To Adopt Mobile, AI Or VR
SHARE
THIS



Survey findings by Squiz, the Australian company powering digital transformation for its clients, revealed the vast majority of business leaders are not ready to adopt mobile, AI, or VR technologies.

65 per cent of Australian business leaders are not prepared or have no plans in place to address either Artificial Intelligence (AI) or Virtual Reality (VR) technology, according to a recent survey of Australian business leaders.

The survey, conducted by Squiz, questioned 150 Australian business directors, owners, and senior managers. Of this pool, only seven per cent of companies are currently using either AI or VR within their business.

Of the 93 per cent who do not currently use either technology, 27 per cent plan to adopt AI and 28 per cent plan to adopt VR within the next 12 months.

When asked to identify the perceived advantages of the emerging technologies, Australian business leaders claimed that AI would help reduce human error (32 per cent) and automate tasks (29 per cent). For VR, the advantages included improving customer experiences (31 per cent) and assisting with marketing and events (29 per cent).

“Most marketing and IT departments have an idea of what they should be doing with digital but they ultimately struggle with the holistic tech outlook that makes digital transformation a reality”, says Cindy Lenferna de la Motte, managing director, Ikabo (a Squiz company).

“There is an immediate need for more user-intuitive websites, stronger mobile presences, and more engaging and useful intranets. However, without a mandate for change set by the CEO, they are usually facing huge internal constraints to successfully going digital in a holistic manner.”

These constraints were evidenced in survey responses, with the biggest concerns businesses had for using AI being the associated expenses (35 per cent) and lack of human control (23 per cent). For VR, expense was also a major concern (43 per cent), along with no imminent need to use the technology in the company (31 per cent).

“You cannot embark on a digital transformation project without a reason and in today’s digital age businesses shouldn’t need to look far for an imperative to be embracing new technologies”, says Lenferna de la Motte.

“By lifting the lid on internal processes and seeing what each and every moving part is doing, businesses can see where emerging technologies could assist, and ultimately benefit their bottom line.”

In the same survey, 56 per cent of business leaders admitted to not having a mobile app or mobile website, despite 65 per cent of respondents believing it to be ‘very’ or ‘somewhat important’ for customers to be able to contact their company via a mobile app. When it comes to investing in mobile customer experience (CX) over the next year, only 28 per cent of respondents are planning to do so.

Despite identifying the biggest drivers for mobile as improved CX (21 per cent), increased audience reach (17 per cent), and more targeted communications (14 per cent), Australian business leaders claim that technical skills (19 per cent), budget (17 per cent), and time (11 per cent) are among the biggest challenges hindering the adoption of mobile to the next level.

“Experimenting with digital technologies carries some risks to business. But with the power these technologies have to shine light on ineffective and unsynchronised functions, businesses can tap into a competitive edge, and become poised to participate in successful innovation”, concludes Lenferna de la Motte.

 

Please login with linkedin to comment

einsights gag brochures

Latest News

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]

The One Centre Launches Real Estate Agency Pello
  • Marketing

The One Centre Launches Real Estate Agency Pello

The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]

Fiverr And Selina Join Forces To Help Young Workers Always On The Move
  • Marketing
  • Technology

Fiverr And Selina Join Forces To Help Young Workers Always On The Move

Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit
  • Campaigns
  • Media

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit

Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]

Shopper Impact Launches Bringing Synchronised Campaigns To OOH
  • Advertising

Shopper Impact Launches Bringing Synchronised Campaigns To OOH

Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]

Modern payment technologies helping the retail industry unlock revenue
  • Opinion
  • Technology

Modern payment technologies helping the retail industry unlock revenue

In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]

Opinion

by B&T Magazine

B&T Magazine