202020 Vision Wins Banksia Award

202020 Vision Wins Banksia Award

Horticulture Innovation Australia’s 202020 Vision took out one of Australia’s most prestigious Sustainability awards in Australia: The Banksia Sustainable Cities Award.

What started out as a traditional campaign brief in 2013 has become the best sustainable cities project in Australia in 2016. The entire campaign is designed and delivered by Republic of Everyone, with support from their sister PR agency, The Bravery.

202020 Vision, is a mass collaboration of over 300 organisations working together to create 20% more green space in our urban areas by 2020. Funded by the sale of trees and plants and overseen by the Federal government backed NGO, Horticulture Innovation Australia, the 202020 Vision works at consumer, business, academic and government levels to change perception and understanding of green space and then encourage adoption at early planning stages – whether of a backyard or a new greenfield development.

It has been described by the Australian Financial Review as ‘one of Australia’s most powerful collaborative movements’.

“We couldn’t be more excited about this win. The 202020 Vision goes a long way to explaining what makes our approach to campaigns different. It uses the tools of traditional communications, but that is just the beginning. A mix of national workshops, partnerships and the like make it a broad based campaign of which advertising and communications is just one part. We create movements – not campaigns,” says Ben Peacock, founder of Republic of Everyone.

This is Republic of Everyone’s second Banksia Award following the Banksia Award for the sustainability and community project ‘The Garage Sale Trail’ they’ve co-founded in 2014.

 




Please login with linkedin to comment

202020 Vision Banksia Award

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.