The Next World War Will Be Caused By Data: Adobe Think Tank

The Next World War Will Be Caused By Data: Adobe Think Tank
SHARE
THIS



A think tank held in Las Vegas early this morning organised by Adobe took a turn for the dramatic when some of its panellists declared the next major global conflict would be sparked by data.

Pointing to the still current brouhaha over Russian cyber influence in the US Presidential election, the panel argued similar nefarious activity could quickly escalate into a world war such is the importance, value and incendiary nature of personal data.

The think tank was pitched as an in-depth exploration of the ‘Experience Business’ of the future off the back of Gartner research which found nearly 90 per cent of businesses surveyed rated becoming an experience business as crucial to future survival.

Chaired by Altimeter founder Charlene Li, the panel looked at three topic areas: design, delivery and data. However it was only when data was addressed the discussion took a turn for the dark and dramatic.

While agreement was hard to find among the nine-strong panel of experts, clear themes to emerge was data is the new oil, and we all know how many wars that has sparked, and there’s too much personal data at large and we’re careening towards a future where not sure how to control or regulate.

Some panellists, such as head of venture design at Frog Ethan Imboden argued a shift away from companies seeking permission from consumers to use their data in line with their terms and conditions towards consumers setting their own data policy was a solution. However other panel members including Broadsuite CEO Daniel Newman said just as consumers couldn’t be bothered to read the terms and conditions of anything ever before hitting the “I agree” button, there was no way the average consumer was going to control their own personal data usage.

What was more likely to happen, he argued, was data privacy and its use by artificially intelligent machines would become the most heavily litigated branch of the law.

His rationale being we’ve already given away so much of our private data via Facebook and other social media outlets that AI could be used to mal-intent.

The example given was where once upon a time we never told people we were going on an overseas holiday for fear of being robbed, we now tell the world by pasting pictures of us in Bali all over the web. It’s not too far, the panel mused, to think of a machine able to make a register of abandoned houses just waiting to be robbed.

Similarly, while Uber updated its app, which meant it was tracking people’s movements for five minutes after they got out of their ride, it was only when it became a media story was any mention of that update.

Theresa Lamontagne, head of digital marketing and media operations Verizon, said if Uber tracked her to the liquor store every afternoon when she got out of her Uber then her boss found that out she could be sacked. Ms Lamontagne was quick to point out she in fact did not stop off at the liquor store every day on her way home from work, but was merely providing an example.

While no clear solutions were arrived upon in the discussion, it was clear a strong need for the ethical use of data and better design of data gathering was a clear imperative.

Watch the entire glorious 90 minutes of the think tank here.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]