MediaMath The First External Partner To Integrate Google AdX Programmatic Guaranteed

MediaMath The First External Partner To Integrate Google AdX Programmatic Guaranteed

MediaMath, an independent programmatic company for marketers, today announced the integration of Google DoubleClick Ad Exchange (AdX)’s Programmatic Guaranteed product, the first external programmatic technology partner to do so.

The product brings the power of programmatic to the most premium, sought-after supply inventory. Google estimates nearly 60 per cent of programmatic spending will be via Programmatic Guaranteed by 2019.

Tanuj Joshi, VP, global media partnerships, MediaMath, commented, “We are excited to be the first company that Google has opened their Programmatic Guaranteed offering to. The opportunity is live with us in all AdX markets: EMEA, APAC, LATAM and North America. Advertisers achieve better ROI when they execute this new type of deal – it’s a must-have.”

Advertisers are looking for new ways to procure inventory through direct deals both efficiently and at scale without sacrificing quality. MediaMath’s integration with Google’s Programmatic Guaranteed does exactly that by streamlining the workflow for securing and negotiating high-value inventory from more than 500 publishers.

More importantly, though, it is bringing marketers one step closer to leveraging programmatic for all their media buys.

On the partnership, Chip Hall, managing director, Google Media Platforms, said, “We’re excited to bring new ways to use the power of real-time, data-driven decisions combined with access to brand-safe, reserved publisher inventory to the market.

“MediaMath’s integration with the DoubleClick Ad Exchange is a great example of how Programmatic Guaranteed is creating new opportunities for advertisers and publishers to connect.”

Kevin Fernandes, head of programmatic trading, Havas Australia, also commented, “With the programmatic guaranteed solution now being available in MediaMath, it is a true testament of where the whole digital media landscape is heading towards.

“We can now leverage the high-value reserved, brand-safe and premium publisher inventory that our clients want to be seen on while at the same time move towards improving the overall digital campaign performance centered around data-driven decisioning.”

“This initiative is another great example of how various partners have come together and pushed toward greater efficiencies within the larger media ecosystem. With this integration, our clients will enjoy the ease and benefits of centralised billing and payment consolidation, further enhancing their experience working with programmatic technologies,” Lim Wan Tsau, senior director, global media partnerships, MediaMath APAC commented.

Please login with linkedin to comment

AGE Isobar einsights

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]