Instagram Launches New Advertising Tools For Businesses

Instagram Launches New Advertising Tools For Businesses

Instagram has launched major Business Tools to help brands advertise on the photo sharing app. Instagram has debuted custom business pages with a contact button, an analytics dashboard and a flurry of new paid promotional tools.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

In a blog post, Instagram outlined three new features for business on the platform, including giving businesses deeper post analytics, even if the post isn’t an advertisement. These tools will be first available to U.S., Australia and New Zealand businesses this month (June) and will be available in all regions globally by the end of the year.

Business profiles

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Insights

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.

Promote

The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

With these new business tools on Instagram, the furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy—even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile.

These business tools are just some of the ways we hope to make growing a business on Instagram that much easier. Business profiles, insights and the ability to promote will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.