Today, Hootsuite was recognised as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities for their ability to run effective advertising campaigns, manage communities, and source and deliver content on Instagram.
Companies in the Instagram Partner Program have been recognised in at least one of three specialties – ad tech, community management and content marketing – that help marketers meet their objectives.
As part of the community management specialty, Hootsuite empowers marketers and organizations to easily interact with and gain insight from their Instagram audience. With Instagram via Hootsuite marketers can:
- Schedule Instagram content through mobile sharing
- Monitor and engage with their Instagram audience
- Securely share access to Instagram accounts across teams
- Create team workflows, including assignments and approvals for Instagram
“We’re excited to have been selected as an initial member of the Instagram Partner Program,” Hootsuite vice president of strategic alliances Patience Yi said.
“Instagram via Hootsuite has made it easier for our customers to be more efficient community managers as they engage their audience with rich visual content.”
With a community of 400 million, Instagram is the place where mobile marketers go to tell creative, visual stories that drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.