Both businesses and the people who want to connect with them benefit when it’s quick, easy, and safe to submit requests for more information. This is especially true on mobile, where it can be a hassle to fill in forms and enter information. Facebook’s lead ads make it easy for people to submit their information with a simple click, even on mobile. In just a few months, lead ads have helped business attract high-quality leads at low costs per lead.
Here’s a quick low-down on the updates announced today:
Save time with duplicate forms
In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific questions for each market, they can copy an existing lead ad form and make edits to the form fields, instead of manually re-entering the same information into each form.
New CRM partners
Businesses can get the most out of lead ads with CRM integration. Facebook has added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, they’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.
Create more captivating lead ads with video
Video is a powerful way to engage people and convey a message, and now it can be used with lead ads. Video lead ads function the same way as lead ads with photos do. When people click on the call to action button below the video, they’ll be directed to the lead ad form.
Advertisers also now have more customisation options in the disclaimer portion of their lead ad form. The disclaimer title is now customisable and the disclaimer text supports hyperlinks. In addition, advertisers can include checkboxes to require people to give permission to share their information, which may be helpful for advertisers in countries where double opt-in may be required.
Lead ads now available in the ads create tool
Lead ads are now available in the ads create tool, giving more advertisers access to create them. To set up a lead ad in the ads create tool, businesses can select “Collect leads for your business” as the campaign objective. Advertisers can also continue to create lead ads in Power Editor and through the API.