Did Facebook’s ‘Friends Day’ Gift Backfire?

Did Facebook’s ‘Friends Day’ Gift Backfire?
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Facebook turned 12 yesterday and celebrated with its virtual holiday called ‘friends day’. the social media giant gave its 1.04 billion daily active users a gift, but it looks like some people didn’t want to receive a video collage of all the people they are Facebook ‘friends’ with but would rather never see in real-life.

Facebook used automated technology to create a video collage of user’s photos and their friends which could then be shared publicly or viewed privately. The technology was unable to distinguish between ex-partners, estranged family members, dead animals and old school friends you haven’t spoken to since high school.

“To help our community celebrate the importance of friendship, we’re delivering a personalized Friends Day video to millions of people around the world. These videos stitch together special moments with your friends in a short film that can be edited and shared,” Facebook said in a press release.

Turns out people weren’t jumping on board:

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