Adomik, provider of programmatic analytics and yield management technology for publishers, has appointed Marlene Vicaire as Country Ambassador for Australia and New Zealand.
Vicaire will be responsible for growing Adomik’s footprint in the ANZ market by working with publishers to improve understanding of and revenue generated from programmatic sold inventory. With offices in Paris and New York, Adomik’s current clients include Mi9, eBay, MailOnline or Fairfax Media.
Nicolas Schueller, Adomik co-founder and CEO, said, “We are delighted to be working with Marlene in key growth markets of Australia and New Zealand. Marlene’s unique experience in programmatic across publishers and technology providers is an invaluable asset.”
Vicaire is the founder of T-Shape Consulting, and provides strategic planning, implementation and training services to publishers and advertisers in programmatic advertising, working closely with their preferred media and technology partners.
Prior to launching T-Shape Consulting, Vicaire held the role of head of marketing for APAC at RadiumOne, bringing in their first award for Best use of Neuroscience at MSIX. Vicaire also worked as programmatic director at DDB Group across the Telstra trading desk, leading her team to ADMA and Effie Awards in 2013.