If Ever You Valued ABC Journalism, Now Is The Time

If Ever You Valued ABC Journalism, Now Is The Time
SHARE
THIS



A few days ago I found myself sitting in the delightfully named Café Grumpy reading a hard copy of the New York Times. The café’s name is no coincidence as along with serving up the best coffee in Chelsea, if not Manhattan, it has a strict no laptops policy and if you dare ask them if they have wifi you get a truly frosty reception.

Of course, what you soon discover sitting at a table with the ageing queens, yummy mummies and the hipsters of Chelsea, reading an old fashioned newspaper over a Melbourne-quality cappuccino is actually a lovely experience. And of course if an unsuspecting business person wanders in and opens their laptop, the schadenfreude on offer as the barista rushes from behind his machine and scolds the young go getter is delicious.

Of course, loving all this New Yorkness it didn’t really dawn on me the ramifications of one of the articles I read in the aforementioned New York Times before yesterday’s election result came to be.

Entitled ‘Media’s Next Challenge: Overcoming the Threat of Fake News’ the piece outlined how the already compromised print media corps was now battling with a rash of fake news being distributed through social media.

Here’s a taste of what the piece had to say:

“In the last couple of weeks, Facebook, Twitter and other social media outlets have exposed millions of Americans to false stories asserting that: the Clinton campaign’s pollster, Joel Benenson, wrote a secret memo detailing plans to “salvage” Hillary Clinton’s candidacy by launching a radiological attack to halt voting (merrily shared on Twitter by Roger Stone, an informal adviser to the Trump campaign); the Clinton campaign senior strategist John Podesta practiced an occult ritual involving various bodily fluids; Mrs. Clinton is paying public pollsters to skew results (shared on Twitter by Donald Trump Jr.); there is a trail of supposedly suspicious deaths of myriad Clinton foes (which The Times’s Frank Bruni heard repeated in a hotel lobby in Ohio).”

Sitting now in Boston Massachusetts post election, the whole reality of this piece continues to plague my consciousness. While news media has been a massive beneficiary of the whole election circus, it has still seen its ranks massively depleted. Of the nearly 33,000 US journalists, according to the 2015 census conducted by the American Society of News Editors and the School of Journalism and Mass Communication at Florida International University, roughly only half remain gainfully employed in their craft.

While television was one of the main purveyors of Trump’s early support, many of his early speeches were televised in great swathes on American TV, no small part of the blame can be attributed to the completely unregulated dissemination of disinformation through social media.

Capitalism demands any business must pay its way, but the support of a truly independent media is more than a business, it’s the final guardian of democracy. And when we get the result we got today, you have to wonder whether the journalist’s task of shining a light into dark places was truly able to be achieved.

I’ll leave it up to the New York Times’ Jim Rutenberg to finish this one off:

That contraction in the reporting corps, combined with the success of disinformation this year, is making for some sleepless nights for those in Washington who will have to govern in this bifurcated, real-news-fake-news environment.

“It’s the biggest crisis facing our democracy, the failing business model of real journalism,” Senator Claire McCaskill, Democrat of Missouri and a longtime critic of fake news, told me on Saturday.

Ms. McCaskill said that “journalism is partly to blame” for being slow to adjust as the internet turned its business model upside down and social media opened the competitive floodgates. “Fake news got way out ahead of them,” she said.

It does not augur well for the future. Martin Baron, the Washington Post executive editor, said when we spoke last week, “If you have a society where people can’t agree on basic facts, how do you have a functioning democracy?”

The cure for fake journalism is an overwhelming dose of good journalism. And how well the news media gets through its postelection hangover will have a lot to do with how the next chapter in the American political story is told.

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]