Start-Up ‘RingAround’ Given $115k Kick-Start At Brainbox 2016

SHARE
THIS



Dentsu Aegis Network has announced the victor of its idea incubator program, Brainbox 2016, and winner of A$115,000 worth of financial investment and advertising.

RingAround, an innovative technology and mobile app to facilitate last-minute retail shift-filling, has taken out the crown of the 2016 Brainbox innovation program. The team is made up of some of the brightest young minds within Dentsu Aegis Network; Peter Boledziuk, Performance Executive at Columbus, Kristen Le, Communications design executive at Dentsu Mitchell and Tom Wilson, senior mobile developer at Isobar.

CEO of Dentsu Aegis Network, Simon Ryan, said, “It’s been an absolute pleasure to watch this competition ramp up from launch-phase, to shortlisting to pitch night, and I’m so proud of all that our teams have accomplished.”

“Seeing this team, comprising members from three of Dentsu Aegis Network’s agencies, perform so well before an audience of over 250 people, highlights the expertise that exists across our brands, and the collaboration we encourage throughout our network.” Brainbox is one of several programs launched this year by Dentsu Aegis Network’s Innovation Council to generate initiatives that drive innovative behaviour and thinking across the business.

The Innovation Council is chaired by Konrad Spilva, CEO of Isobar, supported by an experienced and dedicated cross-section of senior leaders from across the Dentsu Aegis Network.

Speaking of the event, Konrad Spilva, who is also head of innovation at Dentsu Aegis Network Australia and New Zealand, says, “To see this idea presented with such professionalism was inspiring. The RingAround team and their mentor have already completely extensive research, have tested some working prototypes and validated the business model with customers. With the Network’s support, we think it has every chance to succeed as a startup.”

In addition to A$100,000 in funding from Dentsu Aegis Network, team-RingAround will also receive:

  • Facebook media spend valued at A$15,000;
  • a weekly time allowance to work on the idea; and a
  • partnership with the RMIT Fastrack Innovation Program to bring the idea to life.

Head of Facebook and Instagram, Melbourne, Melissa Green, who was also a member of the
judging panel said, “RingAround’s idea was practical, well-researched and it looks like it could also be profitable. I look forward to watching the team progress to a Minimum Viable Product (MVP) to take to market.”

Speaking of the win, Kristen Le of RingAround said, “There were some excellent ideas put forward at Pitch Night so taking out the prize is extremely humbling. I’m thrilled we have won and recommend anyone who’s interested to give Brainbox a punt next time, as it’s been an incredibly rewarding experience.”

Peter Boledziuk of RingAround said, “Never really thought it would happen, but I’m super excited to bring our idea to life. The next six months are going to be tough, but worth it.”

Tom Wilson of RingAround said, “I still can’t believe we won – now we begin the next chapter! I feel extremely grateful for this opportunity.”

Over the next six months, RingAround will work towards an MVP, working offsite on the idea for one day per week at the York Butter Factory, a key partner of Dentsu Aegis Network.
Dentsu Aegis Network looks forward to providing updates on RingAround’s progress and the next iteration of Brainbox over the coming months.

Please login with linkedin to comment

Brainbox 2016 web security

Latest News

Women In Media Profile: Tanya Orman
  • Media

Women In Media Profile: Tanya Orman

Always wanted to know what makes Tanya Orman tick? Well, this profile's got more ticks than Einstein's HSC results.

by B&T Magazine

B&T Magazine
Ogilvy Brisbane ECD Phil Nobay Departs
  • Advertising

Ogilvy Brisbane ECD Phil Nobay Departs

Ogilvy Brisbane ECD Phil Nobay has departed amid reports of an anonymous willy drawn on the leaving card.

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.