You Are The CEO Of Your Career: Rising Stars In Media

SHARE
THIS



This morning at Sydney’s Macleay College, five women nominated in the rising star category at B&T women in media awards sat down with Macleay students to chat about the importance of learning, failing, challenging yourself and growing within the media industry.

Genevieve Clay-Smith writer and director at creative agency Taste Creative

This year, Clay-Smith was a finalist in the rising star category and took out the creative category at the B&T Women in Media awards. Clay-Smith talked about why moving forward is important and why failure is a good thing.

“For me it’s really about not going too far up with the highs, so that I don’t go too far down with the lows. Really trying to keep a level head throughout the whole journey.

“I was very proud to receive the Creative award from B&T, that was a real highlight for me. It encouraged me that the creatives we’re producing at Taste is of a very high standard, that’s what I’m most passionate about. I’m a creative and I love producing high quality creative within my team. That award was very encourage and I was very proud to receive that.

“You might fail and that is a possibility, but failure comes with the deal. If you want to do big things with your life then you just have to face up to fail, it’s going to happen but you just have to pick yourself up. You have to fail in order to grow.”

Aleisha McCall founder and managing director Ultimate Edge Communications

McCall won the Rising Star Award in 2014, discussed what her proudest career moments are and why a knowledge gap is actually a good thing.

“The thing that I’m most proud of is the courage to back myself and I think that’s something which has stayed with me in every big decision I’ve had to make,” McCall said.“The moments that I’m able to step up and back myself and know that I’m moving in the right direction.

“When I left my career in radio and I had this big bold ambition of starting my own media agency, I had a huge knowledge gap between what I knew in radio and all of the other mediums that I need to get my head around really quickly. I needed to either bring people around me to fill that gap or I needed to get educated myself.

“As long as you’re committed, as long as you’ve got drive, and they can see that you’re not a time waster they will give you their time.”

Jess Cook senior manager corporate partnerships and marketing at Sydney Swans

Cook was a rising star finalist at the Women In Media awards and told the audience about her future goals within the sports industry and her biggest tip to working in media.

“I would love to continue to be a senior executive in sport, and encouraging female leadership in sport because we’re growing in the space but there’s a lack of females in senior leadership positions around the board table in sporting clubs.

“Somebody once said to me ‘you are the CEO of your own career’, it sounds a bit wanky, but it’s 100 per cent true. you are the person that has the ability to make those changes and progress to where you want to be.”

Natasha Carroll account director at Red Agency

This year Carroll was nominated in the rising star category at the B&T Women in Media awards. She discussed how you’ve got to adapt in the media world and if you don’t love your job then get out!

“My ambition is getting more into a global group role, being an integrated agency PR’s role has changed so much. We used to be silo-ed from our advertising colleagues, but now when we receive a brief from the clients we’re in the room as soon as it comes in. We’ve got the media guys who place the ads, we’ve got the creative guys who will come up with that big idea and the PR guys who want to amplify it and make it a big topic that people want to talk about.

“For me it’s about really loving what you do, there are so many jobs out there in the world. When I see really smart, educated people and they’re good with people and in a terrible job I just think ‘why are you there’. So it’s absolutely about loving what you’re doing and being ready to work hard.”

Danni Hudson senior business manager InMobi

Hudson was also nominated as a rising star, told the crowd to never stop learning and honesty is the best policy.

“I’m passionate about continuing to learn, there will always be someone that is more intelligent than you, who knows more than you, in a room. So go and chat with that person, try and pick their brains and learn something. If you get your first role and you don’t think you’re learning anything try and work out what is you can do to keep learning.

“My advice would be honesty. Everyone is a person on the other end of the phone, in an email, in a meeting. if you’re honest then they can’t fault you.”

Photo credit: Raúl Ortiz de Lejarazu Machin

Latest News

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]

JCDecaux-Owned APN Outdoor Snags Perth Airport
  • Media

JCDecaux-Owned APN Outdoor Snags Perth Airport

APN Outdoor, now part of JCDecaux, has signed an important new agreement with Perth Airport. This rounds out its existing contract covering internal advertising in all four terminals, as well as external billboards approaching and within the Perth Airport precinct. APN Outdoor currently holds the rights to all external advertising at the Airport, along with […]

Tavel, Food, Fashion, Health! It’s Pinterest’s Top 100 Trends For 2019
  • Marketing

Tavel, Food, Fashion, Health! It’s Pinterest’s Top 100 Trends For 2019

Social media site Pinterest has today unveiled its top 100 trends for 2019 based on its user searches. The company claims its annual list is based on data from its 250 million visitors each month, while 175 billion ideas have been saved to three billion boards to-date. The list covers everything from travel, health, food, home to men’s and […]

Bunnings & Esky Plus Launch Frightfully Good Summer Ad
  • Advertising
  • Campaigns

Bunnings & Esky Plus Launch Frightfully Good Summer Ad

Cooler box maker Esky together with Bunnings have launched their latest TV commercial titled ‘Prey’ with the release of the new Esky Plus. Set against a far Northern Queensland looking river backdrop, the ad features a frightfully large crocodile as it launches from the riverbed and absconds with the product. The ad, which was conceived […]

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Marketing
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]

WPP AUNZ Unveils Rebrand As Part Of Global Repositioning
  • Advertising
  • Marketing
  • Media

WPP AUNZ Unveils Rebrand As Part Of Global Repositioning

WPP AUNZ has unveiled a new brand in line with WPP’s global repositioning as a “creative transformation company”. Developed as part of WPP’s refreshed brand identity, the new look also reflects the company’s simplified offer to clients, consisting of four key pillars: communications, experience, commerce and technology. The identity was created by WPP agencies Superunion […]

by B&T Magazine

B&T Magazine
Remarkable Marketers: Meet The AFL’s Julian Dunne
  • Marketing
  • Partner Content

Remarkable Marketers: Meet The AFL’s Julian Dunne

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. So, we’ve recently […]

Partner Content

by Carat

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]