World Surf League Sees The Value In New Tech To Engage Audience

World Surf League Sees The Value In New Tech To Engage Audience
SHARE
THIS



The World Surf League (WSL) has shaken off the shackles of the past and is embracing new technology as a way of bringing more fans into the fold.

The sport’s professional governing body broadcasts 800 hours of premium digital content featuring the world’s best surfers in the most exotic locations on the planet, working with partners to pioneer cutting-edge digital technology and capturing dozens of global events from air, land and sea.

The idea of putting the fans as close to the action as possible saw WSL recognise the importance of embracing new technology, and through its partnership with Samsung Electronics, it is able to do just that.

The WSL debuted on WorldSurfLeague.com a two-minute clip of former WSL World Champion C.J. Hobgood riding an incredible wave shot on location in beautiful Teahupo’o Tahiti by Rapid VR (Australia) and directed by Taylor Steele.

“Sports is a key passion point for Samsung, and we felt that surfing was the perfect sport to demonstrate our technological advancements in virtual reality,” Samsung Electronics director of experience marketing group, IT & mobile division Jamie Park said.

“Through our partnership with the WSL, we are able to establish deep-level connections to our fans and create once-in-a-lifetime experiences through our innovative technology and captivating WSL content.”

Currently available for viewing on Android devices and desktops, fans can judge the incredible results for themselves by going to WorldSurfLeague.com – use your mouse to toggle and enjoy the 360-degree, fully-immersive experience.

In addition to giving fans free access to unlimited broadcast-quality footage, the WSL also provides fans with personalized alerts letting them know when their favorite athletes are in the water or when key match-ups are about to take place.  All of this is done via the WSL’s mobile app and email, putting the fan in control of their viewing experience.   WSL also offers its fans the extremely popular “Heat Analyzer” product which allows them to re-watch every wave ridden by their favorite surfers shortly after conclusion of the relevant heat.

Please login with linkedin to comment

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]