World Surf League Chooses Shutterstock As Exclusive Global Photo Distributor

World Surf League Chooses Shutterstock As Exclusive Global Photo Distributor

Shutterstock has announced it has signed an exclusive global distribution deal with the World Surf League (WSL) to market and license imagery from its Championship Tour and Big Wave Tour events.

Krystina Puleo
Posted by Krystina Puleo

The deal also includes WSL’s extensive archive, showcasing thousands of pivotal moments from competitive surfing history.

This partnership expands Shutterstock’s global editorial content offering, providing enterprise customers with immediate access to WSL’s extreme sports photography.

Leveraging advanced camera technology for underwater and overhead shots, the collection features a diverse range of images including exotic surf locations and world-class athletes, including newly-crowned 2016 WSL champions John John Florence and Tyler Wright, 11-time WSL champion Kelly Slater, six-time WSL champion Stephanie Gilmore, and three-time WSL champions Mick Fanning and Carissa Moore.

Ben Pfeifer, senior vice president of editorial at Shutterstock, said: “The skilled photographers at World Surf League consistently capture the world-class athleticism, drama, and adventure of professional surfing.

“As Shutterstock customers seek to enhance their visual storytelling, we are pleased to be chosen as the exclusive distributor for this breathtaking collection of athletic imagery.”

WSL’s vice president of communications, Dave Prodan, said: “At WSL, we are privileged to work with some of the most talented athletes in the world.

“The ocean exists as the most dynamic field of play in all of sports and professional surfing produces exceptional imagery. We’re excited to be working with Shutterstock to expand access to these images to people around the world.”