Woolies Ditches Celebs & Chefs For New Christmas Campaign From Leo Burnett

Woolies Ditches Celebs & Chefs For New Christmas Campaign From Leo Burnett
SHARE
THIS



Woolworths has revealed its 2015 Christmas campaign which includes six TV ads that feature real Australians enjoying Christmas at home.

The TV commercials are entitled Make it Famous and feature six Australian families serving up the Christmas dishes that have made them famous with their family and friends. The ads went to air on Sunday, 15 November.

The series of ads feature a real view of an Australian Christmas. Woolworths will begin with the Make it Famous campaign focusing on the sense of community at Christmas time and follow up with ads featuring Jamie Oliver.

Woolworths director of marketing, supermarkets, Andrew Hicks, said, “Christmas for Australians is about joining together and sharing the love of great food. Every family has a tradition and is famous for something, whether it’s your glazed ham, BBQ prawns or taking a nap after lunch. This year we spent time with families and friends famous for making Christmas special in their own way.

“Our families aren’t actors, they’re real people with real dishes and some really interesting and endearing Christmas stories, rich in family values and tradition. Nothing was scripted.  We captured them in their homes as they all made their very own famous recipes,” he added.

The six households were discovered via a street search and those with famous dishes and stories to share were chosen to star in the ads.

As part of the campaign Woolworths will post the family’s individual recipes and ingredients on www.woolworths.com.au/Christmas, alongside Jamie Oliver’s classic dishes.

The national 60” television commercial went live on 15 November and the 30” will be live from 22November for six weeks. National cinema spots will run from 19 November.

 

Credits:

Executive Creative Director – Vince Lagana

Executive Creative Director – Grant McAloon

Head of Retail – Mel du Toit

Creative Director – Joe Van Trump

Creative Director – Scott Hignett

Senior Broadcast Producer – Tim Pietranski

Group Business Director – Suzie Baker

Business Manager – Emma Gilbert

 

Production Company -The Sweet Shop

Director – Ed St Giles

Producer – Peter Kearney

Executive Producer – Edward Pontifex

Managing Director – Wilf Sweetland

DOP – Hugh Miller

Production Designer – Igor Nay

Editor & Company – Seth Lockwood, Method Studios, Sydney

Post Production – Method Studios, Sydney

Music – Universal Music Australia

Composer – Thomas Coster Jr / Joy to The World

Sound Mix – Song Zu, Sydney

Client: Nick Chapman, General Manager, Marketing Communication and Brand – Woolworths

Creatives: Joe Van Trump and Scott Hignett – Leo Burnett

Executive Creative Director: Mel Du Toit, Grant McAloon, Vince Lagana – Leo Burnett

Director: Ed St Giles – Sweet Shop

Producer: Peter Kearney – Sweet Shop

PR agency: One Green Bean

Media agency: Carat

 

For more information, contact One Green Bean on (02) 8020 1800

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]