It was a case of ‘if you want something done well give the task to a busy woman’ for the class of 2015 Sydney ADMA Creative School with Jane Le, a full time student at UTS (BA Communications) and part time editorial assistant at King Content taking out the coveted ‘Best in Class’ award.
At the celebration held this week at the CBD Hotel in Sydney, the 19 graduates congratulated Jane along with Ashleigh Beddoes who was awarded Best Art Director, Lewis Aramayo, Best Copywriter and Simon Chan and Simon Dalla Pozza who were recognised as ‘Highly Commended’.
Rob Morrison, ADMA’s Creative School head tutor, who is also creative director at OgilvyOne noted: “The overall standard this year was incredibly high. To win Jane had to demonstrate the kind of smarts the new generation of creative thinkers demand. Media neutral. Customer centric. Data-driven. She is clearly going places.”
It is the second time in three years that a woman has taken out the top prize with Morrison noting; “We’ve been delighted to see more and more outstanding women graduate from Creative School. But this is not tokenism. Every year, every graduate and every winner has been awarded on merit.”
ADMA CEO Jodie Sangster, who attended the graduation noted: “ADMA’s raison d’être is to support, promote and advance the marketing industry so it is affirming to both see the raw talent that is coming up through the ranks and the career shaping mentoring that the graduates receive from our tutors – some of the most senior and impressive creatives working in Australia today.”
She added: “Activity that does not engage and inspire consumers loses efficacy so creativity is the most potent weapon a brand has. Creativity is the link between the data and the customer and I’m proud ADMA Creative School is helping inspire the next generation of marketers in Australia.”
Sangster also thanked Rob Morrison for his four years as ADMA Creative School head tutor after he announced that he was stepping down from his role. In 2016 Leo Bajzert, creative director at Lavender will step into the role. She said: “Rob has helped ADMA realise its vision for our Creative School programme by not only investing his time but also his energy and passion for the creative process in the course. I know that Creative School will continue to be a source of inspiration for young marketers under the guidance of Leo who will bring a wealth of experience to the role.”