Did you know B&T‘s annual and highly-anticipated Women in Media Awards are less than two months away!? We’re getting very, very excited over here – so much so that we’ve got another Women in Media profile for you!
Our last profile was on the lovely Sandra Scott from Bonzai, and now it’s on to the head of marketing for Australia and New Zealand at Nutanix, Jade Meara!
For the uninitiated, Nutanix worldwide is a a cloud computing software company – and it’s growing at hyper speed.
“Our recent Q3 global earnings report cited a 41 per cent quarterly revenue increase year-one-year,” Meara said.
“I’m proud to be part of a unicorn company that’s experiencing fantastic growth post-IPO.”
Meara is currently focused on the company’s 2018-2019 marketing strategy – in the past few quarters, Nutanix has launched a ton of new products as part of a new strategy going forward.
“One of these products is Nutanix Beam, a new SaaS offering that delivers multi-cloud governance. This is particularly exciting for the ANZ market given our high rate of cloud adoption,” she said.
But that’s not everything that’s running through Meara’s mind – she’s also prepping for the annual Nutanix .NEXT On Tour User Conference – held on October 16th – 17that the Four Seasons Hotel in Sydney.
“In the last four years, it’s grown from a half-day format to a two-day event, attracting thousands of registrations,” she said.
And as the event, and the company, grow, Meara’s role has grown alongside it.
“When I was first employed as Marketing Manager for Nutanix ANZ in 2015, I was tasked with building a marketing engine from scratch.
“At that time there was very little awareness of Nutanix in the region, and the conversation back then was why choose hyper-converged over three-tier infrastructure.
“After three years of hard work, and executing literally thousands of marketing activities, I’m proud to say awareness has grown significantly,” she said.
But that doesn’t mean there aren’t still challenges.
“We are somewhat victims of our own success. Gaining awareness outside the IT Department can be a challenge. As we make life significantly easier and simpler for IT pros, sometimes the conversation does not go any further than that.
“However, we have recently launched a new branding campaign which helps us gaining awareness in Applications and Development teams, and the wider C-Suite, for benefits we can bring to the whole organisation,” Meara said.
“I’ve been working hard on creating programs that speak specifically to these audiences, and over the next 12 months will spearhead a focus towards industry-specific campaigns,” she added.
Meara has also had the chance to work on important initiatives for women at Nutanix as the company has evolved.
“I’ve also been fortunate enough to broaden my focus from pure marketing to other initiatives, such as championing diversity through Webscale Women and Girls in Tech, and Nutanix .heart, our corporate social responsibility program,” she said.
Nutanix is also looking to AI in the future, but Meara said there’s a “backbone required to support all this capability.”
“There are also huge volumes of data that need to be managed carefully, especially in a post-GDPR era. There is significant upside here for us marketers – we can learn and target audiences better than we ever have before. But with great privilege comes great responsibility.
“On the plus side, AI and machine learning can hugely benefit the human race in the fields of healthcare, education, welfare and so on. It’s both so challenging and so exciting at the same time,” she said.