iStock by Getty Images has become the partner at the launch of WeTransfer’s new API, enabling iStock users to easily transfer purchased files, no matter the size, without ever having to leave the site.
The API integration is part of a wider exclusive partnership between Getty Images and WeTransfer to discover and share new digital content. Also under the partnership, WeTransfer Plus will offer an enhanced user experience to its customers through the provision of an expert curation of premium creative imagery and visual trend insight from Getty Images.
“We are excited to be the first partner for WeTransfer’s new API, as we continue to collaborate with innovative partners to provide our customers with a superior user experience,” Getty Images SVP business development, product and content Craig Peters said.
“This API integration means customers working with even the highest resolution files – including 4K video – will easily be able to transfer their files onwards without ever having to leave the iStock site.”
The API integration with iStock is the first of its kind for WeTransfer, which launched the API with the aim of partnering with like-minded platforms that empower creatives.
“iStock by Getty Images was the natural choice to be our first API partner,” WeTransfer CEO and founder Bas Beerens said.
“They have a broad customer base of creatives that regularly needs high resolution image transferring. WeTransfer is all about making it easy to share large files, with nearly sixty percent of our users working as creatives. Working together was a no-brainer. Now we’re just excited about the potential.”
The partnership also sees users of WeTransfer Plus, a paid upgrade that gives people access to 20 gigabyte transfers, benefit from personalised wallpaper backgrounds using premium imagery hand-curated by Getty Images’ team of Creative experts – all at no additional charge.
Getty Images’ industry-leading visual trend insight will also be made available to WeTransfer Plus customers simply by clicking through on the new editorial wallpapers.
“Businesses and creatives around the globe already rely on our unparalleled creative insight to stay ahead of the curve and deliver relevant and impactful visual communications, so we are excited to extend this insight to WeTransfer Plus users within the site’s wallpaper experience,” Peters added.
“We are equally pleased to be able to offer iStock subscribers the added value of a one year subscription to WeTransfer Plus – a superior service which will allow even greater freedom in their creative workflow.”