VEVO Snags Some Nice Growth In ANZ

VEVO Snags Some Nice Growth In ANZ
SHARE
THIS



Music video platform VEVO continues to be the dominant force in the music video space in Australia and New Zealand with the world’s leading premium music video platform delivering strong results during the first half of 2015.

After reaching 100 million monthly streams in Australia for the first time in February 2015, Authentic Entertainment, who manage VEVO across ANZ, have reported significant further growth in usage, revenue and engagement from music fans across the region.

In June 2015, 11 million music fans across Australia and New Zealand (including 9 million Australians) watched music content through VEVO, an increase of 14 per cent year-on-year and up 6 per cent since December 2014. The platform is now receiving over 147 million monthly streams including 115 million from Australia alone. Strong growth has been reported in New Zealand since Authentic Entertainment officially launched VEVO’s presence into that market at the end of 2014.

Mobile continues to be a strong driver for growth, with streams on mobile devices growing 7 per cent across ANZ since December 2014.

Greg Tremain, commercial director at Authentic Entertainment said: “VEVO has firmly cemented itself in the premium video marketplace across the ANZ region and we expect to see the platform continue to build momentum in the coming months. Our projection is that in the next 12 months, we may well see VEVO hit the 200 million monthly stream milestone as music fans continue to engage with it as a key premium music destination.”

Globally, VEVO continues its meteoric rise since it celebrated hitting 12 billion monthly video views since February 2015. Authentic Entertainment has seen a 205 per cent increase in VEVO’s monthly revenue in the past 18 months as advertisers jump on board to leverage the platform’s high engagement rates and innovative opportunities available to connect with consumers. Brands that have recently been working with VEVO and Authentic Entertainment come from a broad range of categories including subscription video services, major telcos, supermarkets, motor vehicles, Government, FMCG’s and QSRs. Clients in these categories are using the VEVO platform to engage with the broad-reaching premium video audience that the platform attracts.

In a world first, Authentic Entertainment has also evolved the VEVO brand further in recent months, leading the development of Planet Vevo, a weekly radio show produced for Southern Cross Austereo, which is the first and only VEVO-branded radio show launched in any other market. Hosted by popular radio hosts Dan Debuf and Maz Compton since its launch in January, Planet Vevo now reaches more than 550,000 Australians every week across the national Hit Network, achieving a healthy reach and market share in its 2-5pm timeslot every Sunday afternoon.

Tremain added: “Brands want real engagement and connection and this is what VEVO offers with unbeatable scale, delivering the biggest audience and the biggest engagement in terms of video streams across the region. Advertisers recognise the uncluttered, personal premium video connection that VEVO delivers to consumers and the valuable data it provides for better targeting. Authentic Entertainment will continue to develop more opportunities for advertisers to access real advantages for their brands with VEVO’s on-demand audience.”

 

Please login with linkedin to comment

Latest News

Carat Snares Media For Event Hospitality And Entertainment
  • Media

Carat Snares Media For Event Hospitality And Entertainment

Carat has won the media strategy, planning and buying responsibilities for Event Hospitality and Entertainment, the group behind popular hotel, entertainment and leisure experiences including QT Hotels, Rydges Hotels & Resorts, Event Cinemas, Moonlight Cinemas and Thredbo.

Top Tips To Build Millennial Brand Advocates
  • Opinion

Top Tips To Build Millennial Brand Advocates

In this guest post, Zach Hotchkiss (pictured below), country manager at CX management agency Medallia, offers his tips to snare, keep and then turn Gen Ys into your brand’s advocates…  It seems not a day goes by without an article about the brands and industries Millennials are killing off. From retail to transport to banks, the sectors that these […]

Opinion

by B&T Magazine

B&T Magazine
Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine