US-based fashion and lifestyle PR agency, Bollare, has expanded its footprint into Australia.
The agency was founded by Alle Fister (pictured above). Early Bollare successes included representing globally-recognized brands such as French Connection and Hurley to launching e-commerce platforms such as One Kings Lane and Beachmint to rolling out fresh verticals for Gilt Groupe and Refinery29.
The firm currently represents clients across beauty, fashion and lifestyle, with partners such as Fornasetti, Kevyn Aucoin, MIKOH, Smythe, Timberland and VANS.
Over the past nine years, Bollare has scaled to a 65 person team spanning between LA, NYC and London, with this newest presence in Melbourne, Australia.
Already working with many Australian brands including Misha Collection, Quay Eyewear, SUBOO, Tigerlily, Volley and Sunday Somewhere – this next step to expand Down Under was a natural one.
“Having such stellar brand partners whom are based in Australia and wonderful successes with and for them, we were pleased to find synergies with our team member, Ziba Ghadamian, forging initial momentums locally between Sydney and Melbourne. With a career rooted in contemporary, coastal cool, the Aussie style and sensibility is very congruent with our Bollare brand ethos. I am very pleased to see what further synergies we can create with current and future Aussie brand partners,” Fister says.
Specialising in VIP/celebrity seeding, editorial, digital special projects and collaborations as well as events, this recent expansion will allow Bollare to proactively identify Australian brand partners on a local level.