TRSA Hires New Marketing Manager

TRSA Hires New Marketing Manager
SHARE
THIS



Thoroughbred Racing South Australia (TRSA) has announced the appointment of Michelle Greene to the position of industry marketing manager.

Greene joins TRSA after working as TattsBet’s national marketing manager racing, based at the company’s head office in Brisbane. Prior to this role, she spent nine years working as marketing manager for South Australia TAB, which is a member of the Tatts Group.

TRSA chief executive officer Jim Watters said he was delighted to secure Greene for such an important role within the industry.

Michelle Greene

Michelle Greene

“Michelle has a strong strategic marketing planning and implementation background and brings a wealth of knowledge with her in terms of the South Australian racing industry and wagering,” Watters said.

“The fact that TattsBet promoted her to the national role when it looked to enhance its own marketing drive and branding is testimony to her ability.

“A strong marketing focus for the industry is vital and previous marketing manager Jane Wellington and her small team have made great progress in this area. It was important that we maintain the momentum with the right appointment into the role and I believe we have achieved that.”

Wellington finishes in the position next week ahead of a move overseas and Greene will start her new role in mid-April.

Please login with linkedin to comment

Instagram ads perform group

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?