TheRight.Fit Launches Influencer Podcast

TheRight.Fit Launches Influencer Podcast
SHARE
THIS



TheRight.Fit, a platform that directly connects agencies and brands with a wide variety of talent, has launched a podcast series that takes a deep dive into the influencer sphere in Australia.

The regular self-titled podcast will be hosted by media personality Maz Compton (pictured above, left) and TheRight.Fit founder and CEO Taryn Williams (pictured above, right), and will be available through a variety of channels including iTunes, SoundCloud and Stitcher.

TheRight.Fit Podcast will explore a range of topics around influencers, covering things such as working relationships, payments, best practice examples, and minefields.

Each episode, Compton and Williams will be joined by other leading industry experts, from senior agency figures to brand marketing executives, social media experts and influencers themselves as they tackle the biggest questions surrounding influencers.

Williams said the influencer space is one of the most dynamic in the media industry, but there is not enough constructive talk happening to develop it.

“Particularly after the AANA ruling on #ad, there were a lot of different opinions on its value and indeed the value of the influencer,” she said.

“We saw an opportunity to blow that discussion wide open and really get the industry involved in having constructive discussions around influencers which will hopefully answers some of the biggest questions currently being asked.

“TheRight.Fit isn’t just about influencers – it’s about actors, models, videographers, makeup artists and more, but their place in the industry is solid and their value is generally realised. With the influencer, who is also a large part of TheRight.Fit platform, their value and positioning is still very much a topic of debate with no fixed forum for discussion.”

Compton said:, “I adore Taryn for her innovation and for every rule she breaks. Getting around a microphone with people from different industries who are all somehow cosmically linked by influencer marketing is a great little side project.

“From high-profile executives to part-time Insta stars, this podcast will go down every rabbit hole in order to shed some light on why the spotlight on social media has changed the way the world does marketing. This is totally fascinating as a consumer and a host to try and figure out how influencers became so powerful.”

The first episode of TheRight.Fit podcast is available now to listen to, and features Matt Holmes, co-founder and director of Poem, and influencer and Huddle Group founder Simon Hancock. The quartet discuss how the influencer is defined, as well as best practice working relationships.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine