Targetbase Australia ushers in new agency model, rebrands as “The Walk Agency”.

Targetbase Australia ushers in new agency model, rebrands as “The Walk Agency”.
SHARE
THIS



Melbourne based integrated agency Targetbase Australia has taken the next step in its evolution re-branding as The Walk Agency.

In response to a rapidly changing global marketing environment, The Walk Agency has adopted a new-age, flexible business model, enabling agile and effective service delivery for their clients across all geographies.

The Walk’s core strength in multi-touch integrated marketing remains central to the agency’s offering to clients, as does the ability to execute across a range of media, marketing sectors and geographies. “Smart”,effective” and “measurable” are the watchwords at The Walk – with each considered critical to delivering results in increasingly complex and rapidly evolving business landscapes.

In the last 12 months, The Walk has built a client list comprised of multi-nationals in Australia, the U.S. and Singapore and Australian mid-market companies including TIME magazine, Lenovo, Google, Amazon Web Services, Harbour IT, Conquest Equipment and Great Eastern Life.

So, why “The Walk”?

Staff_Nick_Cantor

“Well, it’s a journey” says Digital Director, Nick Cantor, who has led both creative and digital teams around the globe in a career of more than 15 years. “Change is both rapid and gradual and sometimes there is so much focus on reacting to big changes and trends that we don’t notice the world turn beneath our feet,” he says.

A company director and the spearhead of The Walk’s digital and technology strategies, Nick takes the impact this has on client partnership very seriously: “Just as the way companies and products go to market today has changed from even five years ago,” he says, “the way that marketers work and the support they need from agencies is changing too. So we need to be smart from both strategic and technological perspectives to enable our clients to be effective in their roles and get results for their businesses.”

Unique clients deserve a unique agency

Staff_Jo_Edwards

“Everyone walks their own way – it depends who you are, where you’re headed and what ground you need to cover on the way,” says Jo Edwards, company and Creative Director at The Walk. With a background in print and digital creative stretching more than 15 years over 3 continents, he’s seen enough to know: “Our clients are all different and work differently, so we’re adaptable – but our focus is always the same: work we can be proud of that delivers return on investment.”

The diverse experience and specialisms of the core team gives The Walk the ability to strategise for different clients, categories and even geographies in the mould of a marketing consultancy – but, as the name suggests, The Walk doesn’t stop at just talking about it. “Our team is there for clients every step of the way,” says Jo, “from strategy through execution, right up until the results and analysis reveal not just where we got to, but also where we should be headed next.”

Best foot forward

For marketers looking for a fresh, individual approach that’s backed by experience and fuelled by the vigour of a new venture, consider taking The Walk.

“The landscape is always changing,” says Jo, “either because you’re moving forward, or because the world is moving past you. our goal is to be the ones pushing ourselves and our clients ahead.”

Learn more about The Walk Agency.

Latest News

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]