Switch Media To Launch Multi-Screen Streaming App

Switch Media To Launch Multi-Screen Streaming App
SHARE
THIS



Switch Media has announced it will launch an end-to-end, ready-to-go app framework enabling content owners to rapidly deliver live and on-demand media to their own fully-branded, multi-screen app.

The Australian-based company will launch its AppSolute product at the 2017 National Association of Broadcasters (NAB) Show in Las Vegas later this month.

Switch Media CEO Christopher Stenhouse said AppSolute was a game-changer in over-the-top (OTT) streaming because it includes all necessary video-on-demand and live streaming capabilities, publishing, data-driven analytics tools, is fully customisable, and can seamlessly monetise the content.

“This multi-screen app makes it easy for any organisation – from business and sporting organisations to education institutions and government – to rapidly launch dynamic OTT video services to their audiences across any screen,” he said.

“It opens opportunities beyond the conventional media and broadcasters to a much wider enterprise world where companies can create their own content platforms. These may include niche sports competitions, community events and performances, staff training and resources, promotional videos, or archival footage for reference or research.

“Our advanced data-driven analytics can provide in-depth, real-time insights and data around how their content/media is performing, being consumed and being engaged with. It also includes video quality and advertising performance intelligence, which equips content providers with real time actionable insights to increase viewer engagement and return on investment.”

Stenhouse added that streamed programs can also be monetised through integration with Switch Media’s server-side ad insertion tool, AdEase, which was launched at NAB last year.

“AdEase allows the on-demand content, from live event sport to news and drama, to side-step the ad-blocking apps and deliver a seamless viewing experience,” he said.

“This integrates ads with program content on any digital device as part of the end-to-end AppSolute package.”

 

Please login with linkedin to comment

Latest News

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.