Starcom has been appointed by Study Group, a global leader in recruiting, teaching and preparing students for academic success, following a competitive pitch.
The win sees Starcom’s Sydney and Brisbane offices work with six proprietary brand businesses across Australia.
“The pitch response from Starcom highlighted the alignment in strategic thinking and ambition of our two organisations and we are looking forward to seeing this synergy come to life and deliver amazing results,” said The Study Group director of marketing, vocational education Danika Houghton.
Starcom Sydney managing director Toby Barbour said: “The client was looking for a true business partner that would develop a strategic-level relationship focused on innovation, creativity, collaboration and executional excellence.
“We feel a strong alignment and synergy with Study Group and are inspired by their vision to deliver transformational learning experiences to students, equipping them with the skills needed for success in their chosen fields.”
Starcom Brisbane previously held a smaller part of the business.