Spotify Rolls Out Self-Serve Audio Ad Platform In Australia
Music streaming giant Spotify has launched its Ad Studio offering in Australia, which aims to make it easier for marketers to reach the right people in the right moment.
Spotify Ad Studio provides the tools businesses need to create and manage audio campaigns in minutes, with flexible budget options for small and medium-sized businesses.
Here’s how it works:
- Share a script, pick a background track and Spotify Ad Studio will quickly create a fully-produced audio ad for review, complete with a recorded voice-over. If the user already has an audio ad, you can upload it with one click.
- Targeting your ad by selecting an audience based on age, gender, location, activity and even music taste. Users can also select mobile, desktop or both.
- Set a budget duration of the campaign and then track the results to see how the audience is responding.
Spotify first launched its Ad Studio in the US last year and has also expanded its public beta to the UK and Canada.
The introduction of Ad Studio comes just after Spotify’s launch of Active Media in Australia earlier this month.
Brian Benedik, global head of sales at Spotify, said: “Over the last few years, we’ve established Spotify as a trusted space for brands and marketers to reach a hyper-engaged, verified audience.
“Spotify Ad Studio opens that door to everyone. It’s an amazing opportunity for even more advertisers to build one-on-one relationships with our listeners.”
Andrea Ingham, head of sales at Spotify in Australia and New Zealand, said: “We’ve seen tremendous excitement and take up of Spotify Ad Studio by businesses in Australia who are looking for a more accessible, self-service approach to reaching our audience.
“With the launch of Active Media just the other week, we continue to roll out market-leading ad innovations that are ultimately improving the ad-supported free user experience for listeners, creators, and advertisers alike.”
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