Australian publisher Conversant Media has signed an exclusive advertising sales partner agreement with Snakk Media division Represent Media to fill the mobile ad inventory on Conversant’s premium publishing titles.
Conversant is best known for The Roar, Australia’s leading sports opinion site; Lost At E Minor a global pop culture site; and Techly a consumer-tech lifestyle site. The independent digital publisher boasts highly engaged audiences of over two million unique monthly visitors, who generate over 80,000 comments and contribute more than 1000 articles each month.
More than 60% of Conversant’s readers visit its titles from smartphones and tablets, and managing director Zac Zavos says he expects this number will continue to grow. “Our readers spend a lot of time on their mobile devices and have always had very high expectations of what they can see and do on our unique sites.
“We selected the Represent-Snakk Media combination as our mobile advertising partner because we see real opportunities in Snakk’s portfolio of audience-targeting, geo-location and native advertising technologies. We feel that together we’ll have a strong proposition in the market.”
Represent Media general manager Jamie Hollebone says independent digital publishers like Conversant are enormously important to Represent Media, as they tend to seek out innovation more quickly than larger publishers.
“Conversant’s digital-savvy audiences and the popular categories their sites focus on allow us to offer a very rounded and complete media buy to mobile advertisers,” says Hollebone. “We’re looking forward to accelerating mobile advertising revenue for them.”
Snakk Group CEO Mark Ryan says that Represent Media’s momentum with publishers is growing, with the company signing publishing giant CBSi earlier this month, to be their sole mobile ad partner in 12 Asian countries: “The growth of mobile media consumption is still rising significantly faster than mobile ad spend. We’re working hard with publishers and advertisers to step up the quality and quantity of campaigns. The Represent-Snakk Media offering is making a strong impact in market, with an exciting year ahead.”