Sitecore Confirms Global Digital Marketer As Keynote At Roadshow

Sitecore Confirms Global Digital Marketer As Keynote At Roadshow
SHARE
THIS



Customer experience management company Sitecore has confirmed New York Times bestselling author and global digital marketer, Jay Baer, will be a keynote speaker at the company’s upcoming Australian and New Zealand roadshow.

Targeting chief marketing officers as well as marketing, digital marketing, social media and community managers, Sitecore’s Digital Survivor Roadshow will be Sitecore Australia and New Zealand’s biggest roadshow to date, spanning seven major cities and featuring a series of half-day seminars.

Baer will present his world famous talk, Youtility: Why Smart Marketing is About Help Not Hype, based on his book with the same title which was #3 on the New York Times business bestseller list, and a runaway #1 Amazon bestseller.

Jay Baer

Jay Baer

Baer has spent 20 years in digital marketing during which time he has consulted for more than 700 companies, including 31 of the Fortune 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading organisations such as The United Nations, Wal-Mart, and TaylorMade Golf. Baer is also the most retweeted person in the world among digital marketers.

The Sitecore Digital Survivor roadshow will also feature several panel discussions hosted by local marketing experts, from companies such as RAC, Tyreright, Motorama, Bluecare and The Smith Family.

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]