Shopper Media Group appoints Victoria Primrose as Marketing and Client Partnerships Director

Shopper Media Group appoints Victoria Primrose as Marketing and Client Partnerships Director
SHARE
THIS



Shopper Media Group has appointed Victoria Primrose to the newly created position of Marketing and Client Partnerships Director.

Ben Walker, CEO and founder of Shopper Media Group, says Ms Primrose’s appointment comes after a year of exciting growth for the company. “This year we have enjoyed great success, having attracted a multimillion-dollar investment from Blue Sky Private Equity, being listed on Westpac’s prestigious 200 Businesses of Tomorrow list, as well as securing one of Australia’s most respected marketers, David Morgan, as Chairman of Shopper Media Group,” he says.

“To help us continue to deliver innovative, data-first marketing solutions for our clients we have appointed Victoria Primrose, who has extensive experience in FMCG marketing and e-commerce, having worked for Johnson & Johnson, Lindt and the UK’s second-largest comparison site for insurance, utilities and banking, moneysupermarket.com.”

Shopper Media Group has been disrupting Australia’s established OOH advertising market with its intelligent Smartlite technology that is at the forefront of worldwide geospatial Wi-Fi analytics. It currently boasts a portfolio of more than 180 shopping centres that reach around 4.6 million unique shoppers per fortnight.

Victoria Primrose says she’s delighted to be joining the innovative team at Shopper Media Group. “Marketers need better ways to drive product conversion at the point of purchase, beyond what we have been traditionally doing for the last 10 years. Shopper Media Group is making great strides to completely revolutionise outdoor, and POS media with its fantastic technology.”

“Victoria’s appointment will be instrumental in telling our story, and creating better products for marketers with our market-changing technology,” adds Ben Walker.

Latest News

How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]