Fiftyfive5 has invested in Shopper and Category capabilities with two senior hires, Sue Temple and Peter Firth.
“We are delighted to announce a significant development of our research and consulting capabilities into retail strategy, category management and shopper insights with the appointment of Sue Temple and Peter Firth,” Fiftyfive5 partner Darren Kemp said.
Combining their extensive experience and expertise in Shopper with our proven consumer, brand and marketing capabilities, consolidates our skills in this area and most importantly our ability to help clients find opportunities for growth in the store.”
Sue Temple joins the now 50 strong team at Fiftyfive5, as director Shopper and Category, from Woolworths, where she was focused on insights capabilities for the Supermarkets commercial team.
This included the design and implementation of a collaborative category planning process with suppliers and a breakthrough range, space and merchandising initiative, both enabled by new data tools, software and training programmes.
Prior to this, Temple spent over 20 years working for blue chip FMCGs, including both PepsiCo and Coca-Cola across numerous markets of Europe, Middle East and Africa and is one of the most experienced executives globally in her area of expertise.
Peter Firth joins the team as consultant from TNS in Melbourne where he was the national lead for Shopper Insights and worked across multiple sectors, methodologies and clients since his transfer in 2011 from the UK office.
His focus included driving an internal appreciation of shopper insights within organisations and creating impactful research solutions to business challenges. He also has deep experience in the technology sector, working on a global shopper framework and research offer.
“We are delighted to be attracting the calibre of professionals such as Sue and Peter to our business,” Kemp added.
“These appointments reflect the increasing importance, we see and our clients are demanding, in uncovering retail, category and shopper insights and combining them with consumer, brand and marketing research to reveal new opportunities for innovation and growth.”