SCA Restructures Business

SCA Restructures Business
Amy Kellow
By Amy Kellow



Southern Cross Austereo (SCA) has announced a rejuvenated management structure following news of the departure of Clive Dickens last week.

Guy Dobson has been appointed executive director of metropolitan operations, and Rick Lenarcic takes the position of executive director of regional operations.

This business restructure recognises the distinctive and important differences between the
metropolitan and regional businesses, whilst achieving the overall objective of building a leading
national media company.

Guy Dobson and Rick Lenarcic will oversee the provision of content, innovation, client solutions, and
lead teams of national specialists plus local general managers from a strategic and operational perspective.

Dobson said: “I’m so looking forward to leading a dynamic reinvigorated metro business structure into 2015. We have the most talented people in Australia on our team, with this new structure, a dedicated team focusing on metro solutions and similarly a specialist team focusing on our regional assets, SCA is going to power into the new year. There are some exciting moves in play that we can’t wait to unleash upon the business.”

Guy Dobson

Guy Dobson

Dobson has more than 30 years’ experience heading up media operations. A highly regarded and extremely successful radio content mastermind, he was previously CEO of Austereo, (prior to the merger with Southern Cross Media), and has led content solutions for SCA since the merge under the role of chief content officer.

Lenarcic said: “We have a wealth of experienced managers and team members that cover a huge part of Australia. To be directing this energetic team is exciting and I look forward to managing the further building of our TV, radio and digital assets across regional Australia. The added advantage of metro content, experience and knowledge further enhances our position as one of Australia’s largest media companies.”

Rick Lenarcic

Rick Lenarcic

Lenarcic’s media career spans 25 years of leading media businesses, where he has managed at some point all areas of the regional business showing exceptional leadership and business acumen throughout. He was most recently regional general manager for the southern arm of the business. In his role as executive director of regional operations he will now oversee over 70 regional radio brands and 21 television signals in totality.

In addition to these appointments, SCA looks forward to progressing with the appointment of its next head of digital and innovation.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]