Marketing specialist and former Rip Curl International Media and Digital Marketing Manager, Dane Sharp, has launched a new Marketing Agency, WHY SAY NO.
Sharp, who spent the last two years navigating the launch of sportswear giant Under Armour into Rebel Sport stores across Australia as Marketing and Digital Brand Manager, has announced WHY SAY NO has already begun working with eBay Australia in a marketing consultancy role.
WHY SAY NO will work with eBay and its King Merchant partners including Target, Dick Smith and The Good Guys, to execute strategic marketing plans across digital and retail as part of its growth plan as Australia’s biggest online retail marketplace.
WHY SAY NO has also been contracted by several innovate start-ups this month, including StatEdge and PeanutAds, who will both introduce new digital technologies into the Australian market in 2015.
Dane Sharp, CEO of WHY SAY NO, says: “I’m really excited to announce the launch of WHY SAY NO and am looking forward to a huge year of work with some of the best forward-thinking companies in Australia, including one of the world’s elite online brands, eBay, who I have respected for a long time.
“I’m passionate about elevating innovation in marketing and the ambition behind WHY SAY NO is to help Australian businesses grow their brands and engage customers in line with new trends and technologies we now have access to. Marketing is supposed to be fun and there’s just way too many people saying ‘no’ to new ideas and opportunities because they don’t understand them or shy away from a challenge. As long as there is reason, resource and research that supports the idea, why say no?”
With a career that spans more than 14 years across a variety of professional roles, Sharp has extensive experience across many facets of marketing which will be integral to driving and growing Sydney’s newest agency, WHY SAY NO. He has often been at the forefront of digital and social led campaigns including overseeing the majority of digital projects Rip Curl took to market from 2003 to 2012 – including the brand’s website, event webcasting, social media channels, mobile applications and games.