A host of agencies and big brands were honoured at the Annual REA Excellence Awards (AREAs) last Friday, which awarded the property and media industry’s best innovators, marketers and community champions.
Hosted by Rove McManus, and supported by principal partner American Express, 17 awards were given across three broad categories – Innovation, Service and Marketing Excellence, and Contribution to Community. In the media category, Jeep, Maxus Global, eSuperfund, King Content, HSBC and The Dylan Agency were recognised for the following:
Media agencies and client winners:
|Game Changer of the Year||Jeep, Maxus Global, VIC
Jeep Australia and Maxus Global worked with realestate.com.au to reach adventure seekers and land lovers in Australia by creating a competition for consumers to win a block of land outside the city where they can drive their new Jeep Grand Cherokee. The execution drove a large amount of traffic towards the Jeep competition page, leading to a significant increase of test drives and enquiries.
|Brand Campaign of the Year||King Content for eSuperfund, VIC
King Content and eSuperfund worked with realestate.com.au to develop branded content, infographics and videos to educate and encourage people to invest in their superfund. eSuperfund became the voice of superannuation on realestate.com.au for a three month period, reaching over 78,000 unique users and over exceeding page views, with almost 90,000 for the campaign period.
|Direct Response Campaign of the Year||
HSBC ‘Always On’, The Dylan Agency and iProspect, NSW
HSBC had the hypothesis that an ‘always on campaign’ would have greater effectiveness and ROI than campaigns that may be in market for 4-8 weeks at a time. Selecting realestate.com.au as their partner, their ‘always on’ presence was maintained across the site, resulting in click through rates of 10 times the financial industry average.
Andrew Rechtman, REA Group Executive General Manager – Residential, said: “Congratulations to all of our winners. Every winner has helped people on their property journey in some way, and many have given back to the communities in which they operate too, which is something to be so proud of. I’m in awe of their achievements and a tremendous thanks for being such outstanding ambassadors to the media industry.”