Radio X Factor Launches On Nova

Radio X Factor Launches On Nova
SHARE
THIS



Fremantlemedia, Seven, Nova Entertainment And Authentic Entertainment announce the launch of Radio X Factor On Nova

Radio X Factor will build on the strength and global success of The X Factor brand and the large Australian fan base with a nationally syndicated new format radio show, hosted by Nova’s Kent ‘Smallzy’ Small from ‘Smallzy’s Surgery’.

With exclusive backstage access, Radio X Factor will be recorded directly after each Sunday’s live show and will capture all the raw emotion of the contestants, the heartbreak and the elation, right in the moment.

Produced by Authentic Entertainment, Radio X Factor is packed with candid chats with judges and contestants, asking the questions the fans want answered and delivering some big performances from favourite contestants and special guests. It will feature music from global X Factor stars and Australian performance highlights.

TXF_logo

Radio X Factor launches on the Nova Network nationally on Monday 11th August at 6pm, prior to The X Factor Live Decider 7:30pm on the Seven Network.

In partnership with The X Factor’s sponsor Woolworths, Radio X Factor will be broadcast each week from the ‘Woolworths Green Room’ where the judges, host, contestants and guest stars will drop by.

FremantleMedia Australia general manager, brand partnerships, Zara Curtis said: “Radio X Factor is the latest collaboration for the global phenomenon that is The X Factor, which has helped create internationally successful recording stars and introduced fresh new music to Australian and international fans. This is a perfect way to extend the show’s appeal so fans can engage and experience even more highs and lows from contestants and insights from judges as we head towards the all-important live performances.”

Seven Network head of marketing Ana Bacic said: “The X Factor is one of our biggest shows and we’re so excited to be working with Nova and Authentic Entertainment to bring fans even closer to X. This new project underlines Seven’s commitment to our market-leading brands as we expand our marketing and content power across all media platforms.

“We are the leading content company in Australia with some of the most successful brands and franchises in the country and we are focused on producing and delivering the content anywhere, anytime to the biggest audiences possible. Radio X Factor on Nova is a great initiative.”

NOVA Entertainment Group program director Paul Jackson said: “This partnership is a fantastic opportunity for listeners to get behind the scenes of one of Australia’s biggest shows and get unbelievably close with the contestants as they get closer to having their dreams realised. Smallzy talks to the biggest artists across the world nightly on ‘the Surgery’, he’s the perfect person to start talking to these aspiring stars at the beginning of the journey.”

Authentic Entertainment Broadcast Director Sam Thompson said: “We are thrilled to be creating a radio show for the phenomenally successful X Factor franchise, it has been a great experience collaborating with FremantleMedia, Seven Network and Nova. We look forward to future partnerships.”

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]