QMS Media’s Digital Expansion Drives Strong First-Half Result For FY18

QMS Media’s Digital Expansion Drives Strong First-Half Result For FY18

Outdoor player QMS Media has posted double-digit growth in both its profit and revenue for the first half of the 2018 financial year.

Revenue for QMS was up 25 per cent to $99.0 million in the six months to 31 December 2017, with digital representing 66 per cent of total group media revenue.

The company’s net profit after tax was $8.3 million – up 11 per cent from the first half of FY17 – while its underlying expenses before interest, tax, depreciation and amortisation rose 27 per cent to $22.7 million.

Commenting on the results, QMS group CEO Barclay Nettlefold said: “This is a pleasing result, which has been driven by our continued focus on premium quality landmark digital expansion in strategic markets.

“Our landmark digital development roll-out has strong momentum, with 24 new billboards switched on during the half. As a result, we have updated our full-year development target to over 112 sites to be operational by the end of June 2018.

“Our smaller-format digital presence is an important complement to our landmark network, and we are continuing to invest in strategic expansion to support integrated campaigns across multiple formats.

“Out-of-home industry growth was strong in the first half, with roadside billboards – the core of QMS’ portfolio – outperforming the market.

“We continue to see an attractive opportunity in Sport and are making good progress towards our goal of becoming the largest sports media rights holder in the market, with recent contract wins and renewals in FFA and NRL, and deepening audience engagement opportunities using virtual innovation.

“We are always looking at new ideas and technology globally, to bring the power of Sport to an expanded audience and will continue to assess further opportunities for growth in this key sector.

“Developing our digital and data capabilities remains an ongoing area of focus. Our DataLab is enabling us to better understand our audiences, and deliver more targeted and valuable campaigns for advertisers, and our investment in Digital Commons provides the capability to expand online and mobile media audience buying into outdoor media.

“We have also launched an industry-first digital transaction platform in New Zealand during the half, which provides a significant opportunity for digital outdoor to be considered with, and compete for, online media investment.

“Looking ahead, we continue to see significant opportunity to unlock additional value from our portfolio through harnessing the power of digital advertising across multiple platforms.”




Please login with linkedin to comment

QMS QMS Media

Latest News

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon
  • Opinion

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon

In this opinion piece Sabri Suby, founder and head of growth at King Kong, shares his opinion on speculation that the Australian government could ban TikTok. I’m not surprised some Australian politicians are jumping on the bandwagon as the US currently considers banning TikTok. Liberal senator James Paterson has said that the platform is unsafe […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors
  • Marketing

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors

Tennis legend, former World No. 1 and seven-time grand slam singles champion John McEnroe has joined forces with Forex (FX) and Contracts for Difference (CFD) broker Pepperstone. Lead image: Tamas Szabo, Pepperstone Group CEO and John McEnroe McEnroe joins Australian and current World No. 9 Alex de Minaur in Pepperstone’s stable of stars, with the […]

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts
  • Advertising

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities so advertisers can sponsor content from any member – not just employees – to enable brands to amplify a diverse range of influential, trusted, and expert voices and member posts on the platform. 73 per cent of decision-makers say that an organisation’s thought leadership […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]