Professional services firm PwC Australia and Seedooh, the independent technology platform offering standardised reporting to the out of home industry, are currently piloting an independent assurance approach for OOH media campaign data controls.
Launched in July 2017, the Seedooh platform provides campaign delivery reporting for both digital and traditional OOH formats and is a worldwide first of its kind. The business is managed in Australia by CEO Tom Richter (right in photo) and director of partnerships Joe Copley (left).
Seedooh is working with PwC around a framework for verifying the existence and application of global best practice assurance controls within OOH operational environments, creating confidence in the integrity of data reported within the Seedooh platform.
Tom Richter said the alliance with PwC will bring important third-party verification of the OOH data in the Seedooh platform, in turn creating clear, consistent and transparent reporting to assess OOH delivery, across multiple formats, in close to real time.
“In our daily conversations across the buy and sell sides of the media industry, the topics of transparency and standardisation are among the most prevalent. Our work with PwC is really important for the reassurance that the processes and controls are in place to ensure data in the Seedooh platform is complete and accurate,” Richter said.
Carley Bryce, a Partner in PwC’s Assurance practice, spoke of the excitement in aligning with Seedooh. “We see a real opportunity here to provide greater trust and transparency through robust controls assurance reporting, which will enhance confidence, particularly for media buyers receiving Seedooh’s reports.”
In Australia, Seedooh is in advanced conversations with numerous OOH operators and media agencies about expanding its data partnerships to report delivery of multi-format campaigns to media agencies and clients. Major OOH operator oOh!media is already rigorously testing the integration of the platform into its business.