Publicis Media Consolidates Its Six Global Agencies Into Four

Two embracing teddy bears looking through the window sitting on window-sill.

Publicis Media has resteructured its global media agencies, bringing its six down to four.

Emma Mackenzie
Posted by Emma Mackenzie

The six agencies were Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449. The consolidation sees the agencies come together to Starcom, Zenith, Mediavest|Spark and Optimedia|Blue449.

The names Starcom Mediavest Group and ZenithOptimedia Group will be retired.

“We are driven to get to the future first,” said Publicis Media CEO Steve King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

The new structure will cover 20 markets, organised into three regions. The three regions will be led by Tim Jones, regional CEO of the Americas, Iain Jacob, regional CEO for EMEA and Gerry Boyle, regional CEO for APAC.

So far the implications for how this restructure will affect Publicis Australia have yet to be determined.

“The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” said Maurice Levy, chairman and CEO of Publicis Groupe.

“A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

A press release from the company said: “Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

“VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.”