Publicis Media Consolidates Its Six Global Agencies Into Four

Two embracing teddy bears looking through the window sitting on window-sill.
SHARE
THIS



Publicis Media has resteructured its global media agencies, bringing its six down to four.

The six agencies were Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449. The consolidation sees the agencies come together to Starcom, Zenith, Mediavest|Spark and Optimedia|Blue449.

The names Starcom Mediavest Group and ZenithOptimedia Group will be retired.

“We are driven to get to the future first,” said Publicis Media CEO Steve King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

The new structure will cover 20 markets, organised into three regions. The three regions will be led by Tim Jones, regional CEO of the Americas, Iain Jacob, regional CEO for EMEA and Gerry Boyle, regional CEO for APAC.

So far the implications for how this restructure will affect Publicis Australia have yet to be determined.

“The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” said Maurice Levy, chairman and CEO of Publicis Groupe.

“A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

A press release from the company said: “Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

“VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.”

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine