Production Specialists Electric Art & Cream Studios Announce Merger

Production Specialists Electric Art & Cream Studios Announce Merger
SHARE
THIS



Bridging together their collective talent and industry expertise to deliver a broader creative offering Aussie production companies Electric Art and Cream Studios have merged to become Cream Electric Art.

Delivering across an expanding number of different media, Cream Electric Art is built on the foundation that innovative production service requires collaboration between trusted creative partnerships.

The new team is now made up of 20 specialists with extensive experience in CGI and creative retouching, across stills, motion, interactive, VR and AR.

Cream Electric Art founders Bruce Bigelow (ex-Electric Art, pictured above on the right) and Steve York (ex-Cream Studios, pictured above on the left) believe the future of quality creative production rests on the studio’s ability to create striking, beautifully-crafted assets that span across a range of media.

“As our world of print moves into motion, we knew we needed a bigger team with the same skill and vision as us,” York said.

“EA has always been our biggest rival, so we would not have chosen anyone else. We are super excited to be working on this venture together and to be the absolute best.”

Bigelow added: “Electric Art has always been about creative and technical innovation with a strong emphasis on highly-crafted images and animation. Merging with Cream is about creating even better ones.

“Steve and I have always had a mutual respect, so when he floated the idea of merging to me, we agreed it was a no-brainer.”

The merger sees Cream Electric Art working out of the Buckingham Street studio in Surry Hills. The company’s new-look website is currently in development.

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]