PPR Australia Honoured At PR World Awards

PPR Australia Honoured At PR World Awards
Amity Harrold
By Amity Harrold



PR agency PPR has been presented the prestigious PR World Awards for Innovative PR Agency of the Year for the second year in a row.

The coveted annual PR World Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world.

Over the last two years PPR has broadened its capabilities across owned, earned and bought spaces. Specifically, in the last year, this has meant bringing in new partners, building new technologies in house, and significantly restructuring our agency.

“PPR has transformed itself to meet new market demands in an evolving consumer landscape,” Richard Lazar, CEO PPR, said.

“Our innovation has included strategic partnerships with media organisations that put content and consumer first, integrated social marketing initiatives, the development and launch of a multi-medium app platform Point Shoot Send (PSS) for crowd sourcing content and media distribution, and extending our bespoke publication practice into China.

“PPR has developed a creative and comprehensive national office network which meets the demands of government, corporate, consumer facing clients and branch network organisations across Australia and New Zealand.

“A newly established, modern matrix management organizational structure has ensured PPR breaks down traditional branch office silos and creates ideal cross-office and practice collaboration.

“The appointments of three Directors responsible for Innovation, Talent and Clients Services supported by an ‘always on’ business model to ‘follow the sun,’ sees PPR Australia lead client strategy and service when the rest of the world is sleeping,” he said.

Dena Vassallo, director of innovation at PPR said, “It’s an honor to be named the gold winner by PR World Awards for this esteemed industry and peer recognition.

“These awards are a testament to PPR’s commitment to remaining agile and innovative at a time when the PR industry and clients demand such focus,” she said.




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