Pandora Launches Second In-agency Radio Station

Pandora Launches Second In-agency Radio Station

Global music streaming service Pandora has announced the launched of its second in-agency radio station, Carat Radio, as an extension of its Pandora for Business offering.

Rochelle Burbury
Posted by Rochelle Burbury

Carat Sydney approached Pandora earlier this year looking to partner with a music provider that could energise the office, and reflect the agency’s culture.

Pandora worked closely with Carat to identify the agency’s favourite songs and artists, and working with Pandora’s Sydney-based curation team to create a personalised radio experience.

Carat Radio, which launches tomorrow, will play the music that the agency’s staff love throughout the office all day, every day.

Carat Radio logo

Pandora has once again partnered with Mood Media to install Carat Radio and to manage the audio feed and upload process.

“Carat Radio is a fantastic way to invigorate our staff and provide an uplifting, fun and engaging office environment,” Carat CEO Paul Brooks said.

“We’ve had a great time working with Pandora to create a station and music experience that’s unique to Carat and our culture.”

“Following our successful partnerships with several brands this year, Pandora is using the same technology to create the ‘sound of Carat’,” Pandora’s director of business development and partnerships for Australia and New Zealand, Rick Gleave, said.

“It’s a perfect way for brands to create a unique music experience that reflects their positioning, culture and provides an engaging environment.”

The in-agency station is Pandora’s second, following the launch of Starcom Radio in January.