Pandora, the go-to music source for fans and artists, announced the appointment of Alison Pavy into the newly created role of programmatic sales director.
Pavy joined Pandora more than two years ago was previously a Senior Sales Executive. Prior to Pandora, she held senior sales roles with MI9 and Microsoft in Australia and the UK. In her new role, Pavy will oversee the growth of Pandora’s programmatic offering as the music streaming company extends its presence and product portfolio.
Pandora commercial director ANZ Chris Freel said: “I am delighted that Ali is moving into this pivotal role as we supercharge our programmatic offering through 2017. Her promotion is a true testament to the strength of talent within Pandora. Ali is obsessed with driving results for our advertising partners and has the rare ability to combine the technical elements of marketing with the creative and emotional side. As programmatic evolves in this market her skills will be invaluable in helping to drive our progression.”
Commenting on her promotion, Pavy said: “This role is a fantastic opportunity to combine my passion for Pandora with my previous programmatic experience. Over the past two years I’ve seen first hand just how powerful and effective the platform is for advertisers. Now our enhanced programmatic offering will enable clients to reach our highly engaged listeners with even greater efficiency. Pandora’s programmatic evolution has only just begun and I’m hugely excited to build on the incredible momentum we already have in market.”
The promotion is effective immediately and Pavy reports to Chris Freel.