New Venture To Reinvent Music Scoring Process For Agencies & Brands

New Venture To Reinvent Music Scoring Process For Agencies & Brands
SHARE
THIS



A game-changing new venture is reinventing the original music composition model for agencies, brands and composers.

Revolutionising the original music model for agencies, brands and composers alike, expat Englishman Matt Hayward has devised an online service that connects award-winning screen composers with creative agencies and brands around the world, simplifying the scoring and licensing process.

Matt Hayward

Matt Hayward

Streamlining the entire process of scoring original music, AdMusic invites agencies to submit musical briefs online before opening them up to the service’s roster of professional screen composers around the world.

From there, AdMusic guarantees to deliver a minimum of three free demos, although on average they will supply agencies with eight to 12, all with a choice of three simple worldwide licences.

“The industry has changed radically over the past five years, and shrinking budgets have determined to a large degree the way we now do business,” Hayward said.

“With multiple award-winning screen composers at our fingertips who are happy to pitch for work, and agencies and their clients looking to have original music scored on tighter budgets, we’ve simply moved the business online, and in doing so, have removed two of the primary overheads associated with running a traditional music company, namely real estate and full-time support staff.

“This in turn has allowed us to eliminate the main barrier to having original music scored on a tight budget, which is cost.”

For agencies and brands, the entire process has been boiled down to a simple three-step process. Firstly, agencies are invited to upload their brief online before it’s delivered to AdMusic’s handpicked team of professional screen composers.

AdMusic will then deliver a minimum of three free demos from its composers within 48 hours. There’s no obligation to use or license any of the demos, but if one is selected, the agency then picks from three simple licenses before, if required, revising and finalising the track.

Each license includes the costs of the required revisions and guarantees worldwide usage, with full usage of the original score in perpetuity costing as little as $12,000.

 

Price (A$) Type Length
$3,000 Online Only 12 months
$6,000 Any Media 12 months
$12,000 All Media Plus Perpetuity

 

Hayward and his team have created a platform that makes it possible for brands and agencies to own an original composition but on a budget that’s competitive to a library track.

“In recent years, brands have been spending less on big brand TVCs and increasingly more on multiple content productions with much smaller budgets, usually for use across multiple channels,” he said.

“Just because your music budget is tight, it doesn’t mean you should have to settle for library music. In our opinion, scored music raises the creative bar 99 per cent of the time on projects where music is required.”

Instead of syncing a library track, agencies can now have exclusive use of an original composition for worldwide usage for 12 months, or forever in the case of AdMusic’s All Media Plus licence, with no rollovers, no repeat fees and no ongoing administration costs.

For the composers on AdMusic’s roster, there’s no obligation to respond to any brief. They’re able to remain entirely anonymous, allowing them to continue working their day job or, in the case of many freelancers, continue to market their own brand whilst pitching for AdMusic briefs – earning 60 per cent of the fee and retaining 100 per cent of the publishing.

Whether it’s for the agency, the brand, or the composer, the demand for a more convenient and affordable process – with a more equitable payment structure for composers – is the disruptive service’s long-term goal.

“This is a new model and accordingly we expect that it’ll pivot over the course of the next couple of years as the industry continues to morph and as we receive feedback from both agencies and composers alike,” Hayward said.

“However, what will never change is our core belief that original music composition, or rather the craft of scoring music to picture, is an essential element in bringing any film that requires music to life, no matter what the format.”

Latest News

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering
  • Media

Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering

The Readership Works (TRW), Nielsen and Ipsos have announced a strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in measuring, understanding and reporting Australian consumers’ increasingly fragmented engagement with brands and content. This evolution sees Nielsen now leading the fusion process that brings together accredited readership data, emma (Enhanced […]

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud
  • Media

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud

Network Ten has announced it has commissioned a new family entertainment series which will premiere on Ten and the WIN Network later this year. Game of Games is based on the US show of the same name, which only launched in January this year. The US show is produced by Warner Horizon Unscripted & Alternative […]

m2m Drives Away With $51m Hyundai Media Account
  • Media

m2m Drives Away With $51m Hyundai Media Account

Media agency m2m has been awarded the Hyundai media planning and buying account. The agency, under Omnicom Media group, was up against incumbent Initiative and Havas, with Hyundai’s Innocean Australia handling the pitch process. Speaking to B&T, a Hyundai spokesperson said, “We’d like to thank Initiative for their sterling service over the last 10 years – […]

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]

WPP AUNZ Launches ‘The Bond & Associates’
  • Advertising
  • Marketing
  • Media

WPP AUNZ Launches ‘The Bond & Associates’

Advertising conglomerate WPP AUNZ has launched an innovative new stakeholder and community engagement practice called The Bond & Associates. Led by newly-appointed national director and former Newgate Australia adviser Gail Morgan (pictured above), The Bond & Associates will provide a complete solution for both government and private sector clients involved in complex public projects and […]

MYOB Partners With Network Ten’s Shark Tank
  • Marketing
  • Media

MYOB Partners With Network Ten’s Shark Tank

Accounting software provider MYOB has announced it has signed as a major sponsor of Shark Tank on Network Ten, which returns to screens tonight. In its fourth season, Shark Tank continues its format of having budding business owners and entrepreneurs pitch their ideas to the ‘sharks’, who have invested $21 million of their own money […]

Aussies Back ABC Over Budget Cuts
  • Media

Aussies Back ABC Over Budget Cuts

A new poll has found a resounding 70% of Aussies oppose cuts to the ABC despite only 7% actually bothering to watch.

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC
  • Advertising
  • Campaigns

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC

Leading comparison service comparethemarket.com.au has launched its latest TVC nationwide to announce its dream Safari holiday competition. The TVC – ‘Safari’ – which sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one lucky winner. Narrowly avoiding an elephant trampling their picnic, an inquisitive […]

Women In Media Profile: Lauren Nicole
  • Media

Women In Media Profile: Lauren Nicole

We'd like to say B&T provides a delightful high tea for all Women In Media interviewees, but it'd be a scandalous lie.

by B&T Magazine

B&T Magazine