Miami Ad School has signed up a team of leading social media strategists and creatives who will each conduct intensive training sessions on the ten top aspects of social media:
|Candice Juniper||SM Director||M&C Saatchi||The Social Media Marketing Plan|
|Nathan Guerra &||Google Evangelist||Social Strategy: strategies that work|
|Amaury Treguer||Senior Strategist||We are Social||Listen, Analyze & Strategize|
|Jerker Fagerstrom||Executive Creative Director||DT||Decode a Social Campaign|
|Brie Stewart||Head of Social||Ogilvy & Mather||Fuelling Social Engagement through paidMedia|
|Toby Clark||Social Planner||Clemenger BBDO||Socialising the Brand Experience|
|Kim Bartkowski||Digital Creative Director||Cummins & Partners||Social Publishing at Scale|
|Maria Casas &||SM Director||Saatchi & Saatchi||Design a Social Campaign|
|Gavin Carver||Creative Strategist|
|Ben Shipley||Director||Colloquial||Understanding Influence|
|Aaron Mitchie||Chief Innovation Officer||Zenith Optimedia||The Future of the Media Landscape|
Each weekend a social media strategist takes the students through their topic in a three-day, hands-on session. During the week students learn essential skills such as idea generation and presentation by JWT creative director Will Edwards, and develop and present weekly campaigns under the guidance of M&C Saatchi social media director Candice Juniper. At the end of the course, students graduate with a professional portfolio of Social Media campaigns.
Toby Clark, social planner at Clemenger BBDO and social media manager of the year (CommsCouncil 2014), said: “It takes creativity to concept an idea that people want to share in social, but it takes strategy to make sure it’s doing something for the business. Social is no longer a bit of fun on the side, it’s now as responsible for solving real business problems as any other channel. That’s why it’s so refreshing to see – and indeed important – that Miami Ad School is offering a Boot Camp dedicated to social media.
“The graduates will be making themselves some of the most employable in Australia if they can build social media into a brief and idea, not just bolt it on.”