Miami Ad School Reels In Top Strategist For New Social Media Boot Camp

Miami Ad School Reels In Top Strategist For New Social Media Boot Camp
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Miami Ad School has signed up a team of leading social media strategists and creatives who will each conduct intensive training sessions on the ten top aspects of social media:

Candice Juniper SM Director M&C Saatchi The Social Media Marketing Plan
Nathan Guerra & Google Evangelist Google Social Strategy: strategies that work
Ben Hourahine Director Splashsuits
Amaury Treguer Senior Strategist We are Social Listen, Analyze & Strategize
Jerker Fagerstrom Executive Creative Director DT Decode a Social Campaign
Brie Stewart Head of Social Ogilvy & Mather Fuelling Social Engagement through paidMedia
Toby Clark Social Planner Clemenger BBDO Socialising the Brand Experience
Kim Bartkowski Digital Creative Director Cummins & Partners Social Publishing at Scale
Maria Casas & SM Director Saatchi & Saatchi Design a Social Campaign
Gavin Carver Creative Strategist Facebook
Ben Shipley Director Colloquial Understanding Influence
Aaron Mitchie Chief Innovation Officer Zenith Optimedia The Future of the Media Landscape

Each weekend a social media strategist takes the students through their topic in a three-day, hands-on session. During the week students learn essential skills such as idea generation and presentation by JWT creative director Will Edwards, and develop and present weekly campaigns under the guidance of M&C Saatchi social media director Candice Juniper. At the end of the course, students graduate with a professional portfolio of Social Media campaigns.

Toby Clark, social planner at Clemenger BBDO and social media manager of the year (CommsCouncil 2014), said: “It takes creativity to concept an idea that people want to share in social, but it takes strategy to make sure it’s doing something for the business. Social is no longer a bit of fun on the side, it’s now as responsible for solving real business problems as any other channel. That’s why it’s so refreshing to see – and indeed important – that Miami Ad School is offering a Boot Camp dedicated to social media.

“The graduates will be making themselves some of the most employable in Australia if they can build social media into a brief and idea, not just bolt it on.”

 

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