Miami Ad School Announces Top Strategist To Teach Its Account Planning Boot Camp

Group of graduate students throwing graduation hats to the sky.

Miami ad school has announced a three month Account Planning Boot Camp, each week a different senior planner takes the Students through a topic essential to planning operations in an intensive, three-day, hands-on session.

In classes during the week students explore creative approaches to advertising problems and how to execute and present them. The curriculum includes classes in idea generation, digital and verbal presentation skills and portfolio building. Planners and portfolio students will team up to produce a realistic scenario that precisely mirrors active duty itself. The creative students will execute campaigns based on the planning students’ insights, research and creative briefs.

Helga Diamond, the head of school said: ‘All graduates of this year’s Account Planning Boot Camp found positions as junior planners. It is a pretty tough three month course though, held at weekends and some week nights. Plus there is homework.

“So students have to be prepared to work hard. They came from a fairly diverse background, such as client side, creative and account service and account and all made the leap into a new discipline. It shows that there is a real need for that kind of intensive training the school offers.’

Here is the list of teachers:

Fran Clayton Planning Partner DDB
Will Edwards Creative Group Head JWT
Nathan Guerra Google Evangelist Google
Candice Juniper Social Content Director M&C Saatchi
Ian MacDonald Planning Director McCann
Iona MacGregor Chief Strategy Officer Publicis Mojo
Aaron Michie Chief Innovation Officer Zenith Optimedia
Sandor Moldan Creative Director Razorfish
Pieter Paul von Weiler Strategic Planning Director AJF Partnership
Simon Veksner Founder Hungry Beast

The two-year portfolio course trains young creatives in the concepting, strategy and execution skills. Students learn the foundation skills in their first year and have the opportunity to study at the overseas Miami Ad School or at ad agencies all over the world. Australian portfolio Students are currently studying in Berlin, Hamburg and New York city.

The school is offering 10 places in each course. Click here for more info.


Please login with linkedin to comment


Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]